Marta Puerto is just one of thousands of job seekers trying to stand out in a cooling labor market, but losing hope. Her fortunes reversed in a 1 minute and 42 second video posted on LinkedIn.

Rather than relying on a standard resume to introduce herself to employers, this Madrid-based marketing manager decided to try telling her story in a different way, marketing herself to showcase her skills.

The video went viral, racking up over 60,000 likes on LinkedIn and counting, and attracted the attention of hundreds of employers. Puerto said she now receives a flood of interview requests from companies and has received more than 5,000 connection requests on the platform.

“I really thought I might have 100 or at most 200 likes on my network,” she said in an interview. “Now I’m getting contacts from recruiters who turned me down before. Now they’re like ‘Oh, now I want a piece of Marta.’”

As layoffs continue and white-collar workers lose influence in the job market, it becomes increasingly difficult to stand out among hundreds of qualified applicants. This is especially true as companies turn to artificial intelligence to vet candidates, making it more difficult to submit applications to hiring managers.

After being fired from fintech firm Xolo in October, Puerto submitted dozens of applications, but mostly received automated response emails and found it difficult to move to the next stage of the process.

Dozens of automatic rejections began to weigh on her. When she went for the interview, she performed well, but it was nearly impossible.

“That was the first barrier I couldn’t break,” she said. “So I thought, ‘OK, I have to do something.’”

Minutes after the 29-year-old posted the video, titled “Meeting Marta: The Movie,” on Wednesday, she said a former colleague who now works at another company messaged her asking if she could Interview her next week. After that, the news started pouring in. She had to set up a separate email inbox to handle the high volume of requests.

Some employers offered to pay for her relocation. “The interview I had today wanted me to move to London, but I said no,” Puerto said. “But then they said, ‘Well, we talked to the CEO and you can work remotely, and that’s great.’”

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