Snapchat announced on Tuesday that it will soon start adding watermarks to artificial intelligence (AI)-generated images created using its tools. The platform allows its premium users to generate artificial intelligence images through the platform’s native conversational chatbot “My AI” and its dream feature. The watermark will be a visual addition to emphasize that it is created synthetically and will appear on images shared within the app as well as when exported to the user’s camera roll.

in a postal On its website, parent company Snap highlights various artificial intelligence features added since 2015, such as AR lenses, My AI, generated AI chat wallpapers, and more. It also mentioned the company’s efforts to increase transparency when users interact with AI-driven content on its platform.

Snapchat said it will start adding watermarks to all AI-generated images to increase transparency. This will work for images generated by the My AI bot or backgrounds generated via Dreams. The watermark is the visual mark of Snapchat’s ghost logo, along with the glowing icon that has become the face of artificial intelligence.

company’s support page Generating AI warned users not to remove its “glittering ghost” watermark from AI-generated images, adding that doing so violated the platform’s terms and conditions.

It’s worth noting that OpenAI’s DALL-E 3 images follow the Content Provenance and Authenticity Alliance (C2PA) protocol and add AI-related information to the image’s metadata. Google also has its own watermarking technology, called SynthID, for multimedia content created using its tools.

Snapchat also said that all AI features on the platform undergo rigorous internal review and AI red teams to identify and eliminate any potential flaws in the AI ​​models. Red teaming is a tactic used by companies that involves an outside, independent group stress-testing functionality to reveal any flaws.

Currently, only Snapchat+ users can access My AI to create AI-generated images, although all users can create up to eight Dream images. Both features were added by the company last year. In India, the Snapchat+ subscription price is Rs. 49 per month or Rs. 499 a year.