Samsung has launched its 2024 range of AI-enhanced TVs, including Neo QLED 8K, Neo QLED 4K and OLED models. The announcement, made at the ‘Unbox & Discover’ event held at Samsung Opera House in Bengaluru, marks a game-changer in the home entertainment space.

Samsung Southwest Asia CEO JB Park highlighted the company’s commitment to integrating artificial intelligence (AI) into its product lineup. He highlighted the new TVs’ ability to deliver a great viewing experience while innovating in terms of accessibility, sustainability and safety.

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Neo QLED 8K: Setting the benchmark for AI TV

Neo QLED 8K stands out with its NQ8 AI Gen3 processor, which is a significant advancement in AI TV technology. Compared with its predecessor, its neural processing unit (NPU) has twice the processing speed and eight times the number of neural networks. Powered by AI Picture Technology, AI Upscaling Pro and AI Motion Enhancer Pro, ensuring crystal clear visuals and dynamic sound. The TV also features AI Auto Gaming Mode, AI Customization Mode, and AI Energy Saving Mode, providing a tailored experience for gaming, content consumption, and energy efficiency. Neo QLED 8K, ranging in size from 65 inches to 85 inches, promises to redefine home entertainment.

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Diverse lineup to meet diverse entertainment needs

Samsung’s 2024 product lineup expands to Neo QLED 4K and the world’s first glare-free OLED TV. Neo QLED 4K is powered by the NQ4 AI Gen2 processor, delivering stunning 4K resolution and contrast, enhanced with Real Depth Enhancer Pro and Quantum Matrix technology. OLED TVs ensure clear visuals and deep blacks in any lighting, making them ideal for gaming and entertainment. Samsung also offers customized smart experiences for Indian consumers, including cloud gaming services, Samsung Education Center and smart yoga.

For a limited time, Samsung is offering a free soundbar, Freestyle or Music Frame as a pre-order bonus, depending on the TV model purchased, until April 30, 2024. Customers can also enjoy up to 20% cashback on select models, with prices starting from Rs. Neo QLED 8K is priced at Rs 319,990. The Neo QLED 4K is priced at Rs 139,990 and the OLED series is priced at Rs 164,990. Samsung’s AI-powered TVs offer an enticing upgrade for those looking for an immersive, personalized viewing experience.

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