Richard Branson has criticized companies still operating in Russia, accusing them of supporting Russia’s illegal invasion of Ukraine.
The Virgin founder told Sky News that “too many companies continue to profit from doing business with or in Russia while powering Putin’s war machine”.
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A few weeks ago, Sky News analysis revealed that British carmakers appeared to be trying to circumvent sanctions by: Sold for hundreds of millions of pounds‘ worth of luxury cars shipped indirectly to Russia via former Soviet countries.
The accusations have been firmly denied by companies including Rolls-Royce and Bentley.
sir richard Joined other business leaders in signing an open letter at the start of the invasion saying they would only consider reinstating Russia When hostilities cease.
He also renewed pressure on European governments to further support Ukraine, saying: “Further financial and military assistance to Ukraine’s courageous struggle should be approved quickly.”
“For European leaders, the stakes could not be higher,” he added. “European countries must now come together to create a common security architecture that is strong enough to be self-reliant and defend against the real threats they face.”
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He told Sky News that the private sector was crucial to Ukraine’s future, commenting, “Business will be at the heart of efforts to rebuild Ukraine.”
“Ukraine needs a sustained collective commitment from all sectors to help rebuild its infrastructure and hard-hit towns and cities and get the economy back on its feet.”
Branson made the remarks in his capacity as an ambassador for UNITED24, a charity established by President Zelensky himself to support the reconstruction of Ukraine.
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minecraft character
The charity has introduced Sir Richard as a playable character in popular computer game Minecraft as its latest fundraiser to rebuild Ukrainian schools.
French game developers have created a Minecraft game called Minesalt, in which they have recreated the famous salt mine in the Donetsk Oblast city of Soledar.
Although the business magnate sold his video game division Virgin Interactive Entertainment (VIE) in the late 1990s, he said he “looks forward to exploring Minesalt with my grandchildren and making them feel like I’m in the game when I’m there” surprise.”
When asked if Branson, whose VIE has released Resident Evil, Street Fighter, and Doom II, would consider re-entering the gaming market, he said: “We’re always looking for players to Virgin’s approach to becoming a market disruptor, so never say never. ”
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