In an effort to blend romance with civic responsibility, Tinder, the world’s leading platform for meeting new people, has launched an innovative awareness campaign called “Every Vote Counts.” The initiative, in partnership with Yuvaa, India’s leading youth media organization, and Mark Your Presence, a non-partisan entity dedicated to educating and empowering young voters, aims to inspire first-time daters to convert into first-time voters.

India prepares to hold world’s largest democratic elections this year 20000000 Young, first-time voters are the backdrop for this campaign. It serves as a clarion call urging young people, especially those voting for the first time, to exercise their basic civil right – the right to vote.

In-app stickers and swipes

The event comes in response to an apparent surge in interest among Indians in political participation tinder The number of mentions of “voting” in users’ bios has nearly tripled in the past year. To promote this growing interest, Tinder has launched in-app voting-themed stickers such as “Need a Voting Partner,” “First-time Voter,” and “I Voted,” allowing users to express their passion and connect with like-minded people build connection.

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Starting on April 18 and running until May 15, 2024, Tinder users in India will encounter “swipes” within the app that guide them through the voting process and provide important tips.Each swipe of the card will direct the user to mark your presence The website provides comprehensive information about the voter registration and completion process.

A recent survey youth The importance of political participation among young people in India was emphasized. Sixty percent of Gen Z respondents expressed a strong preference to date someone who voted, while nearly a third said they would find a potential match more attractive if they showed seriousness about the election. Additionally, the survey showed that 79% of Gen Z respondents were more likely to vote if they were accompanied by a friend or date, highlighting the importance of companionship in encouraging voters to vote.

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Working together to empower citizens

Chaitanya Prabhu, founder of Mark Your Presence, said: “I am extremely excited about our partnership with Tinder and Yuvaa. Together we share a common dream: to empower young people and celebrate their right to vote. By providing voter registration opportunities and an outlet for personal expression , we not only encourage individual participation but also drive a collective movement as millions of first-time voters prepare for the election.”

Aahana Dhar, Director of Communications, Tinder India, said: “With more than half of Tinder’s users aged between 18 and 25, this partnership is a great opportunity to encourage young and new voters to turn out to vote. We know the impact young daters have on their lives ”

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Echoing the same sentiments, Maanvi, Editor-in-Chief of Yuvaa said, “We have observed a genuine focus on civic responsibility among India’s youth, which has greatly impacted their connections. That’s why we are delighted to partner with Tinder and Mark Your Presence works together to encourage young people to participate as informed citizens.”

The event is not limited to raising awareness; it provides practical tools for engagement. Tinder users can easily decorate their profiles with voting stickers, fostering a culture of civil discourse and action among India’s digitally savvy youth.

With this groundbreaking initiative, Tinder and its partners aim to redefine the intersection of romance and responsibility, empowering a generation of first-time daters to become first-time voters.

How to add stickers to your profile on Tinder

Tinder users can easily add stickers to their profiles by clicking on an in-app push notification. These stickers that reflect civic pride can be changed or revisited by clicking on stickers on other users’ profiles.