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UK equivalent of Hallmark films john lewis Christmas TV advertising is a beloved staple of the festive period. Known for their heart-warming and tear-jerking stories, the commercials have introduced us to many memorable characters over the years, from Buster the Bouncing Dog to Edgar the Excitable Dragon.
with beauty advent calendar is being sold and supermarket food delivery openCHRISTMAS is around the corner – but the countdown won’t start until John Lewis pulls down its advert. And you don’t have much longer to wait, because the department store has revealed it’s kick-starting celebrations for 2025 earlier than ever.
Beyond the bittersweet moments based on acoustic songs (which always make the music charts), the ad shows what John Lewis does best: giving Christmas gifts. Last year, a Fair Isle knit from the ad sold out quickly, as did rollerblade baubles, lava lamps and party dresses.
Providing plenty of gift-giving inspiration across fashion, beauty, toys and technology, the 2024 ad tells the story of a touching brother-sister bond that takes one sister’s search for the perfect Christmas gift back to basics.
Although heartfelt, many viewers felt it did not live up to Last year. With anticipation growing for Ad 2025, here’s everything you need to know – including when it’ll drop and one big change.
When will the John Lewis Christmas TV advert 2025 be released?
The iconic British retailer has announced that the 2025 advertisement will be released tomorrow (November 4). Announcing the date InstagramThe reel shows someone lowering the tone arm on a vinyl player, perhaps hinting at an exciting cover. Years have seen Lily Allen cover Keane somewhere Only We Know and elton john is singing your song,
Unlike previous years, John Lewis and Waitrose – which are linked through a shared partnership company – will release standalone Christmas adverts rather than a series format.
What happened in John Lewis’s 2024 Christmas ad?
The 2024 John Lewis Christmas TV advert focused on the heartfelt bond of a brother and sister. It started with Sally making an eleventh-hour run to the local department store (we can all tell), desperate to find the perfect gift for her sister. While shopping, memories come to mind from her upbringing, from her moody teenage years to her pregnancy and cooking dinner on Christmas Day.
All products featured in the advertisement were available for purchase – including Sally’s viral Fair Isle knit. If you want to avoid Sally’s last-minute rush, the ad still provides plenty of inspiration. You can shop the best products featured, which are still available below.
John Lewis Fair Isle Wool Blend Knit Jumper
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John Lewis Brunswick Spruce Unlit Christmas Tree
Best Solo 4 Wireless Bluetooth On Ear Headphones
Are you looking for more festival recommendations? M&S’s £50 beauty advent calendar should be at the top of your list