In a recent statement, social media giant Snapchat revealed its plans to add watermarks to AI-generated images within its platform. The move is aimed at increasing transparency and preventing the misuse of AI-generated content.
Watermark implementation
Snapchat revealed that the watermark will feature a translucent Snap logo and will be accompanied by a shiny emoji. It will automatically be applied to any AI-generated images exported from the app or saved to your camera roll. Furthermore, the company stressed that removing these watermarks from images would be considered a violation of its terms of use.
Industry News
Snapchat joins other tech industry leaders such as Microsoft, Meta (formerly Facebook) and Google in taking steps to label or identify AI-generated content. These efforts underscore a broader industry-wide commitment to transparency and accountability in the AI technology space.
User experience and security
Snapchat currently offers AI-driven features, including the selfie-focused “Dreams” feature that allows users to enhance their photos with AI-generated effects. The company has implemented visual markers, such as sparkling emojis, to represent AI-driven features such as Lenses. Additionally, Snapchat is introducing contextual cards for AI-generated images created using tools like Dream, designed to provide users with additional information and context.
Commitment to AI safety
Snapchat has made moves to improve AI safety and moderation following previous incidents, including controversy surrounding its “My AI” chatbot. In response to concerns about inappropriate content, particularly related to interactions involving sensitive topics, Snapchat is introducing controls within the Family Center that allow parents and guardians to monitor and regulate their children’s interactions with AI.
Snapchat’s decision to introduce watermarks on AI-generated images reflects its commitment to increasing transparency and accountability on the platform. By implementing these measures, Snapchat aims to create a safer and smarter user experience while working with the industry to address challenges related to AI technology.
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