In an important new development, Mothers Against Vaping is a united front of concerned mothers opposing the promotion of new age tobacco devices such as e-cigarettes, e-cigarettes, electronic nicotine delivery systems, heat-not-burn products, Electronic cigarettes, etc. Hookahs and similar devices among children and teenagers in India today announced that Bhaichung Bhutia, revered as the torchbearer of Indian football, will support their important cause. Bhaichung Bhutia’s endorsement adds significant weight to the Mothers Against Vaping cause. His involvement is expected to amplify the impact of the cause and shed further light on the growing problem of new-age tobacco devices being used by young people in the country.
The collaboration aims to raise awareness, gain support and promote collective efforts to protect the well-being of younger generations from the dangers of these devices.
Bhaichung Bhutia, nicknamed the “Sikkim Sniper” for his outstanding football shooting skills, spoke about the need to highlight the threat of e-cigarettes to children and said: “I have been working with children to cultivate future football talents. It’s just awesome to see their spirit on the field. So to me it’s very frustrating for children and teenagers to fall prey to these harmful habits.”
“At an age when our children should be immersed in an environment that nurtures their dreams and aspirations, we are sad to see these new age tobacco devices destroying their health and ultimately their lives. Mothers Against Electronics Smoke’s efforts to raise awareness about this vice are indeed commendable and I wholeheartedly support them so that the well-being and future of our young generation is safeguarded.”
According to Mothers Against Vaping, Big Tobacco’s aggressive efforts to build new markets and educate future consumers are fueling children’s addiction to new-age tobacco devices. These companies use a variety of strategies, including social media advertising, designing electronic devices with sleek technology and eye-catching aesthetics, and introducing tempting flavors such as strawberry or bubble gum to attract children. This alarming trend poses a significant risk of addiction, as e-cigarettes and other such devices can act as gateway devices, potentially exposing users to more harmful substances such as cocaine and heroin.
Despite the total ban under the Prohibition of E-Cigarettes Act (PECA) 2019, e-cigarettes and similar new-age devices continue to proliferate in the country, posing a serious threat to children and adolescents. The use of e-cigarettes and vaping devices has been linked to a variety of harmful effects, from extensive lung damage to environmental harm caused by improper disposal.
In response to pressing concerns surrounding the proliferation of new-age tobacco devices, Mothers Against Vaping has been working to raise awareness and illuminate the disturbing realities associated with these products. The organization is actively seeking support and action from influencers, parents, educators, influencers and policymakers. The overall goal is to create an environment that excludes these modern devices from our society, ensuring that children and teenagers have no access to them at all.
(Except for the headline, this article has not been edited by NDTV staff and is derived from a press release)
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