Disney+ will begin cracking down on password sharing within months, it has been announced.

Walt Disney CEO Bob Iger said the operation will begin in a “few” countries in June before a full global rollout in September.

Sky News asked the company when the changes would come into effect in the UK but declined to comment.

Rival streaming platform Netflix launched its own crackdown last year.

Disney+ is expected to roll out similar measures aimed at preventing users from sharing their login details with people who live in different households, allowing them to watch the service’s movies and shows for free.

like Netflixusers suspected of violating platform rules will be warned.

Subscribers also have the option to pay an additional fee to share their account with someone in another household, Disney Chief Financial Officer Hugh Johnston said during an investor call earlier this year.

In an interview with CNBC, Iger said the crackdown would help “turn this business into a business that we actually love,” including boosting signups and revenue.

He said: “We had some success there. We need more success…

“Netflix is ​​the gold standard in streaming. They do a fantastic job.

“I actually have a lot of respect for what they’ve accomplished. If we can accomplish what they’ve accomplished, that would be great.”

Read more from Sky News:
McDonald’s headquarters to take control of Israeli branches
House prices fall for first time in six months
Body Shop administrators chart course to save trade

Disney+ was announced last summer Adjust its pricing in the UKincluding offering cheaper advertising packages after losing 11.7 million international customers.

At the time, Mr. Iger also revealed that the company intended to eventually address the password sharing issue, but gave no further details.

Netflix hailed the crackdown as a success and in January Reported surge in subscriber numbers This is partly due to these measures.

Password sharing is one of a number of issues facing the entertainment industry as it struggles to adapt to the rapid expansion of the streaming industry.

The dispute over royalties for performers and writers on streaming platforms was a key factor in last year’s strikes in the United States. Stop the production of Hollywood movies and TV shows.