boAt thinks it’s better than Apple and wants you to think differently.social media reaction

In the tech world, giants like Apple reign supreme, and it’s up to smaller companies to step up and challenge the status quo. Indian audio brand boAt’s recent advert does just that, sparking a buzz on social media.

this advertiseshared on social media platform in a shot aimed at encouraging consumers to reconsider their loyalty to the tech giant.

Also read: Top quality earbuds under Rs. 2000: A Brief Look at Boats like the Airdopes Atom 8, pTron Bassbuds Duo, and More

Unsurprisingly, the ad prompted mixed reactions from social media users. Some praised BoAT for its courage and willingness to challenge industry giants. They find it a refreshing change and appreciate the ship promoting the Indian brand and providing a competitive alternative to global players.

However, not everyone is impressed. One user pointed out that while the confidence is admirable, BoAt is still a long way from Samsung (let alone Apple). Comparisons were drawn with other industries, with one user linking Boat’s attack on Apple to Maruti’s attack on Mercedes – a comparison that won’t sit well with everyone.

Others questioned the effectiveness of the ad, saying it could make people feel cringe-worthy or even hopeless. However, some defended boAt, praising the marketing savvy of the company’s founder, Aman Gupta. They speculate that the controversial ad was a strategic move to position boAt as a viable alternative to Apple for consumers who value performance over brand prestige.

Interestingly, some users shared their personal experiences, revealing that they owned both Apple and boAt products and found little difference in quality between the two. For them, brand loyalty comes second to functionality and affordability, making boAt a compelling choice.

And one more thing! We can now use WhatsApp channels! Follow us so you don’t miss any updates from the world of technology. ‎To follow the HT Tech channel on WhatsApp, click here Join now!