BMW India to feature dedicated ‘M’ zone at outlets, aims to increase sales

BMW India intends to increase sales of its performance-oriented models under the sub-brand M.

As a result, the German luxury carmaker is currently redesigning its retail network in India with the Retail.Next concept, which will create dedicated M zones within these brand outlets.

President, BMW Group India, said, “As part of the Retail.Next concept, there will be dedicated M areas within each showroom with different themes and livery related to BMW’s racing spirit, and with the core focus on providing customers with driving pleasure. There will be purpose.” Vikram Pawah was quoted as saying by Autocar India.

In December 2023, BMW opened its first facelifted luxury car dealership in Agra, Uttar Pradesh. The store features a three-car display zone, a lifestyle and accessories section and a workshop with three service bays.

According to Autocar India, the company intends to increase the number of BMW and Mini touchpoints from 63 across 35 cities to 80 across 43 cities by the end of financial year 2026. BMW claims that its Retail.Next strategy goes far beyond simple aesthetic changes. , in contrast to its corporate identity makeover, which included redesigning the auto showroom with a new brand logo and décor.

BMW India: What is Retail.Next?

Retail.Next is a comprehensive and progressive approach that prioritizes customer-centricity, flexibility, sustainability and best-in-class premium experiences. The holistic approach emphasizes new processes, digital tools and roles in addition to new designs. This foundation is built on a seamless phygital (physical and digital) engagement that puts customers and products at the center. The retail experience reflects BMW’s iconic status through a refreshed design and floor plan layout that creates an easy-going, warm and welcoming premium atmosphere at the dealership. The overall look of Sales & Service is premium, with one entrance and one floor under one roof.

The Retail.Next dealership facility maintains extremely high quality standards in all service, spare parts and business system processes to ensure that customers have the best ownership experience possible, both before and after sales. BMW Financial Services India also offers attractive financing solutions to customers. Customers can avail attractive financing and insurance options for the products of their choice.

BMW M line-up in India: Details

Vikram Pawah, President, BMW Group India, said that while enthusiast-oriented models like the M2, which was introduced with a manual transmission last year, have been well received in India, these cars are in a niche segment and this types remain. Short supply according to Autocar India. However, the company claims that the introduction of the M340i, X3 M40i and X4 M40i have played a significant role in increasing the sales of M offerings within the BMW portfolio in India.