YouTube confirms it’s taking “appropriate action” against ad-blocking app

YouTube is renewing its crackdown on third-party apps that block ads within the platform’s videos. In a statement on Monday, the company confirmed it would start taking “appropriate action” against apps that violate its API service’s terms of service by allowing viewers to watch ad-free videos. The video streaming giant also urged viewers to switch to the YouTube Premium subscription plan for an ad-free experience on the platform. The company previously announced a global crackdown on these apps in November last year.

in a community postsYouTube said, “We are increasing enforcement against third-party applications that violate YouTube’s terms of service, specifically ad-blocking applications. Viewers using these third-party applications may experience buffering issues or to the error “The following is not available on this application”.

The company stressed that unfairly blocking ads on the platform would result in creators not being able to earn viewership rewards because they can’t make money unless the ads are played for viewers. Although the number of views is high, this results in a lower monetization rate for the video. It added that advertising on YouTube allows billions of users around the world to use the streaming platform without paying.

The streaming giant has also come up with another option, urging users looking for an ad-free experience on the platform to subscribe to YouTube Premium, the company’s paid plan that also offers additional features such as background playback, offline videos, and Ad-free access to YouTube Music.

The post noted that these third-party applications also violated the company’s API Service Terms of Service, “We only allow third-party applications to use our API when they comply with our API Service Terms of Service and when we find an application to be used.” . Violations of these Terms will result in appropriate action being taken to protect our platform, creators and audiences. “

Currently, YouTube Premium plan Prices in India start at Rs. $79 per month – This option is for students only. For most users, the basic plan is priced at Rs. 129 a month. However, this requires users to subscribe to a 12-month prepaid plan and pay Rs 100. 1,290. Therefore, the most affordable one-month paid plan will cost users Rs. 139.