WhatsApp will soon get an important security feature that will help Indian users avoid misinformation, especially misinformation and deepfakes generated by artificial intelligence (AI). Meta and the Misinformation Combating Alliance (MCA) announced on Monday that they will soon launch a helpline on WhatsApp where users can report all such situations. Just days ago, 20 leading tech companies, including Meta, Amazon, Google and Microsoft, pledged to work together to detect and combat harmful AI content ahead of the 2024 global elections.
MCA, cross-industry collaboration organize Focused on eliminating misinformation, we partnered with Meta to develop this new security feature. The WhatsApp helpline will be a chatbot that any user can easily contact and report messages spreading misinformation or deepfakes. Deepfakes are artificial intelligence-generated content, primarily in image or video format, that impersonates others or manipulates objects and facts to mislead viewers. Often, such content is produced to be overly realistic and may instill paranoia and fanaticism in large groups of people.
The MCA will set up a central “deepfake analysis unit” that will work closely with its fact-checking member organizations and evaluate and verify every piece of reported information. If reported content is found to be misinformation or AI-generated deepfakes, it will be debunked and the message may be removed. The chatbot will be available in English and three Indian regional languages including Hindi, Tamil and Telugu.
According to the statement, the plan focuses on implementing a four-pillar approach of detection, prevention, reporting and awareness. The WhatsApp helpline is expected to improve accessibility of reliable information and provide a place to verify messages. The feature is said to be launched in March 2024.
Meta also runs multiple fact-checking projects in India and has partnered with 11 independent agencies working on the mission to help users prevent misinformation from spreading on its platform. On WhatsApp, users already have the option to flag messages with more than 50 IFCN (International Fact-Checking Network) member organizations to verify information. Additionally, many fact-checking organizations run their WhatsApp channels that users can follow to find verified and credible information in a timely manner. The messaging platform also limits the spread of misinformation by placing a cap on forwarded messages.
Follow us on Google news ,Twitter , and Join Whatsapp Group of thelocalreport.in
