Tata, a salt software group, is preparing to enter the online food ordering space with the help of the Open Network for Digital Commerce (ONDC), according to its super app Tata Neu. Fund control The report cited four people with knowledge of the developments.

“It may launch a closed user group trial in the coming days. However, it may take another month or more for the feature to be rolled out to the wider public,” one of the people said, according to the report.

this Fund control The report quoted another person as saying that the idea behind entering the food ordering industry was to develop a “high-frequency use case” that would bring consumers back to the app on a regular basis. “This will give Tata Neu the opportunity to cross-sell other products on the app across categories such as apparel, jewellery, groceries, electronics, flights, etc.,” the person added.

Currently, the Tata Neu app has a food option. However, it also displays menus from restaurants owned by the Tata Group, including Taj. Integrated with ONDC, the app will provide food options from a large number of restaurants in the city.

Currently, Swiggy and Zomato hold over 95% of the food delivery market.