Spotify brings personalized AI playlists to premium users

Spotify has released an artificial intelligence (AI)-powered feature that allows users to create personalized playlists simply by entering text prompts. The AI ​​playlist function is a follow-up function to the AI ​​DJ launched last year. The new feature is currently in public beta testing and will be extended to users who have signed up for the beta program. However, the feature is only available in select regions and is available to Premium subscribers. Notably, the music streaming giant reportedly plans to increase its subscription prices in the United States.

in an official postalLater, Spotify announced that the new AI playlist feature was in beta and said it would first be available to Android and iOS users in the UK and Australia, and would then expand to other regions. Looking for “an indie-folk playlist to give my brain a warm hug,” “relaxing music to help me get through allergy season,” or “a playlist that makes me feel like a protagonist,” the company said in describing the feature. playlist “”? AI playlists have you covered. “

Premium subscribers who live in the areas listed above can find Artificial Intelligence Playlist Characterized by your library section is located in the lower right corner of the home page.Typing the “+” icon in the library opens a new panel with options for building playlists and mix Multiple playlists together. The list now has a third option at the bottom that lets users create AI playlists.

Clicking on this option will open a new screen with a text field at the bottom. Here users can write prompts that ask the AI ​​to create new playlists. The music streaming giant suggests adding a combination of genres, moods, artists or decades to create a winning playlist, but users can also enter creative tips. Users can reference places, animals, activities, movie characters, colors and emojis, and the AI ​​is still able to create playlists.

Spotify uses a combination of large language models (LLMs) and its personalization engine to create playlists. This means that any playlist created will take the user’s preferences into account. Spotify also revealed that it has taken action against offensive prompts.