Selena Gomez is proud to launch Rare Beauty’s new product for glowing skin.
talking peoplethis Only murders in the building The actress said her beauty brand combined two of her favorite products this week “to create a very special powder blush.”
“I absolutely love Soft Pinch Liquid Blush and Positive Light Silky Touch Highlighter!” she told the outlet.
“I love that our liquid blush is super pigmented and lasts all day, and our highlighter delivers an amazing glow so your skin looks radiant,” says Gomez.
The singer and actress calls the new blushes a “gorgeous glow” and reveals they’re designed to be “mixed, matched and layered.”
She believes layering is always key to enhancing your beauty, saying, “Whether you’re on set, on the red carpet, or hanging out with friends, there’s no wrong way to dress up.”
“I tend to cheer for daytime—it’s a relaxing shade and I love how it brightens my face,” says the songstress.
Gomez noted of the brand’s positivity-filled products, “I’m a firm believer that positivity is contagious and I love that our product names are little #rarereminders, each named after a kind word.”
“I’m very proud that our brand purpose extends to our product names and reflects our company values,” she said.
Gomez also revealed that her brand donates “1% of sales to the Rare Impact Fund, which partners with mental health organizations.”
“Our goal is to spark conversation, provide resources and provide a platform for individuals to share their stories,” the actress and singer explains.
“We want people to know that mental health is important and everyone deserves support and compassion,” she added.
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