Apple was forced to allow European iPhone users to use third-party app stores, but the company remains unhappy with the change. This time, Phil Schiller is advocating for a walled garden around iOS for users. Interestingly, Schiller also talked about new options for developers, referring to allowing the use of alternative payment systems for in-app purchases.
The Apple executive was quoted in an interview this month as saying the company wanted to make the changes necessary to comply with EU rules that take effect in March 2024. He highlighted the risks associated with third-party app stores, which Apple can’t control in the same way it can with its own app store. He also noted that the company will make every effort to reduce the apparent risks that iPhone users may face in the near future.
Schiller further detailed the risk, saying that third-party app stores allow iPhones to run content that had previously been blocked on the platform. “We do not determine whether other markets have the same terms and restrictions,” Schiller said in the report.
The freedom to install apps from any App Store on the iPhone may sound liberating to users, but Apple is concerned about apps that are only available outside of the App Store, which the company controls and Where surveillance goes astray. Apple is certainly concerned about its business in Europe, which has forced the company to make significant changes to its policies, which include charging developers to host apps on the App Store.
The latest iOS 17.4 beta gives us a glimpse of the future of the platform and the company’s two-pronged strategy of having Europe-centric iOS releases while other countries continue business as usual.
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