Apple Vision Pro has become available for pre-order and will be available in the US starting February 2. It’s safe to say that the mixed reality headset has performed well, with analyst Ming-Chi Kuo claiming that Apple has already sold around 1.8 lakh units of it.

However, it seems that these numbers, niche market, and overall target market may not be enough for Netflix to take Vision Pro seriously and have a dedicated application for it. Yes, there is no official Netflix app for Vision Pro at the time of launch, and if the company’s CEO is to be believed, there is no sign that the streaming giant might bring it any time soon, and users will have to resort to the web browser for the same. May fall. watch it.

Netflix co-CEO Greg Peters made the point in an interview with Straycherry’s Daily Update podcast, claiming that it was “not due to any reluctance or lack of desire” that the company decided not to launch a dedicated app, But rather due to the fact that the company believes the $3,499 headset isn’t a good fit for many people at this time.

“We have to be careful to make sure that we’re not investing in places where there’s not really going to be a return,” Peters said. “I would say we’ll see where things go with Vision Pro,” he said.

He remains firm on the belief that having a dedicated app for Vision Pro would not add any benefit to the experience. “Of course, we’re always in discussions with Apple and trying to figure it out, but right now, the device is so subscale that it’s really not particularly relevant to most of our members,” the man said. .

It’s possible that the headset may change the perception of Netflix after some time, as it works with Apple. “Netflix and Apple have worked together for a long time, we have always had active discussions about how we can help each other. Sometimes we get a large area of ​​overlap. We can move very, very fast. Sometimes it takes a little longer,” Peters added.