Nasscom said advancements in a new generation of artificial intelligence are driving the growing emphasis on digital talent.

New Delhi:

Industry body Nasscom said in a report on Monday that India remains the top choice for enterprises looking to expand their digital services portfolio and is expected to increase spending on artificial intelligence, data analytics and cybersecurity.

The “Digital Enterprise Maturity 5.0: Digital Readiness in the Artificial Intelligence Era” report is based on a survey of 550 companies in 11 major industries and 7 major geographical regions.

The survey found that 71% of Indian companies will spend more than 20% of their technology spending on digitalization by 2023.

“Nearly 90% of companies have expressed plans to increase investment in key digital technology areas in 2024, including artificial intelligence (AI)/machine learning (AI/ML), big data analytics, cloud computing, cybersecurity and intelligent automation. “it says.

The report further said that the focus is expected to shift more towards cybersecurity by the first half of 2025, in response to the increasing adoption of generative artificial intelligence (gen AI), which is expected to grow in 2023. has become a prominent technology.

Nasscom said advances in new-generation artificial intelligence are driving an increasing focus on digital talent, with 83% of businesses saying more than 6% of their workforce is dedicated to digital roles.

The report states that industries such as BFSI (banking, financial services and insurance), high technology, discrete manufacturing, telecommunications, media and entertainment, and energy, utilities and alternatives are expanding their digital services contracts.

The report said that India remains the preferred outsourcing destination for businesses aiming to build and expand their digital services portfolio, with “more than 50% of companies in the travel and transportation, telecommunications, media and entertainment, and construction and engineering industries choosing India” for their outsourcing needs. .

At least 47-49% of companies in industries such as telecommunications, media and entertainment, discrete manufacturing, energy and utilities outsource digital services to their own capability centers in India, the report said.

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