planner: Shah Rukh Shah
Last updated: February 19, 2024 13:12 US Standard Time
Japanese brand Mitsubishi is all set to make a comeback in the Indian car sales market this summer. Yes, you read that right. However, this time, the business will be run by TVS Mobility as the company is likely to acquire about 30 per cent stake in the company’s car dealerships.
According to details revealed by Nikkei Asia, Mitsubishi is expected to invest approximately 5 billion to 10 billion yen ($33 million to $66 million). Once the investment is finalized or approved by the relevant entities, it will start dispatching employees to dealerships in the country, the report said.
Mitsubishi and TVS mobile agreement
According to reports, Mitsubishi will use TVS Mobility to create dedicated stores for each car brand using its 150 stores across the country. However, the dealership’s main focus remains on increasing Honda’s car sales as it is managed by TVS Mobility.
Electric car plans?
These dealers will also offer a variety of battery-powered vehicles to allow customers to switch to electrification.
To make it more accessible and convenient, Mistibushi will also launch a digital platform to facilitate interested parties to purchase insurance and make online service appointments. The decision will be to increase the value of the business in the country.
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