Meta’s theme downloads soar, launching a new battle with X

Originally launched as a competitor to X (formerly Twitter), Meta’s Threads is now more than half a year old. The app initially saw a huge spike in downloads and popularity, with Instagram users flocking to the new platform thanks to the seamless migration process and the ability to use the same username. However, this interest gradually waned.

Now, the tide appears to be turning again, and the Meta-owned social platform could be in for a reversal. In December 2023, the app ranked fourth on iOS and eighth on Google Play. The platform has also nearly tripled its downloads to 12 million on the App Store and 16 million on Google Play, according to a report by AppFigures. . These numbers mean Threads surpasses other popular social platforms, including Spotify, Telegram, and most importantly, its competitor X.

The recent resurgence may be attributed to Instagram’s aggressive promotion of Threads posts in users’ feeds. Additionally, the addition of new features, such as the ability to add tags and delete Threads profiles without first deleting your Instagram account, has also contributed to the rise in Threads’ popularity.

Additionally, Threads has achieved many milestones. Meta CEO Mark Zuckerberg announced last October that the app’s total users were approaching 100 million. According to reports, the app appears to have exceeded this number.

Meanwhile, competitor ”, even introducing countless features, such as being able to post videos up to 2 hours long as a live stream, and offering monetization options for qualified accounts subscribed to X Premium.