‘India Optimistic’: National pride, technology, economy, work-life balance key factors boosting ‘mood’ in 2024

According to a new survey titled ‘The mood of India: An atmosphere of optimism’, a majority of India’s citizens have a positive outlook for 2024, with three key factors – national pride, technology and the economy – boosting optimism.

“The three factors were cumulatively the top-ranked sources of optimism for 85% of respondents,” the report said, following 1,565 in-depth citizen interviews in the Hindi belt through telephonic and Internet surveys.

The survey by Bharat Lab, a think-tank formed by the coming together of advertising agency Rediffusion and Lucknow University, found that over 62% of respondents displayed “positive sentiments”, 35% displayed a “confident balance”, and only 3% ” Clear pessimism for the coming year.

The survey cites work-life balance as “another key driver of optimism (with which India – unlike India – appears to struggle)”. The survey reports, “Good career prospects and positive personal Life circumstances together constitute the primary source of optimism for about 76% of Indians.”

“Only 11% people in India have any fear about the state of the economy. Over 51% were positive about the Indian economy in 2024, while 37% took a neutral stance,” the report said.

Artificial intelligence – a topic of discussion at the center of global discussions – and elections are the top two “areas of interest for India in 2024”, when the country votes in Lok Sabha elections in the summer.

The survey says women will lead the growth in technology and gadgets. “Among respondents who chose tech and gadgets as their top interest in 2024, women outnumbered men 2:1. “66.5% of women chose technology as their top interest compared to 33.5% of men!” The survey found.

The survey also found: “42.1% of participants are optimistic about lifestyle upgrades in 2024. 20% are seeing travel as their big story for 2024.”

Interestingly, it notes that entrepreneurs took center stage when respondents were asked about the heroes they thought would shine in 2024 (Bollywood was excluded, cricket was also excluded Was).

“Surprisingly, manufacturers and scientists were far behind, receiving 15.8% and 13.5% of the votes respectively.”

The report also said climate change topped the “list of fears at 33.5%”. War and recession were followed by 29.1%, although the global recession was a concern for only 16.2% of Indian citizens.

Dr. Sandeep Goyal, Co-Chair of The Bharat Lab, said, “The report documents the perspective of citizens of India in 2024, including their overall sentiment, sources of optimism, areas of concerns, expectations and monitoring, but it also is not limited to.” Said.

“The overall optimism should give confidence to FMCG, auto, tech, finance, travel and other businesses. India is a huge source of growth, and diving into the clusters will help them open new sources of growth,” he said.

Divyanshu Bhadoria, Head of The Bharat Lab, said, “As always, India has surprised us with its readiness to change. The fact that entrepreneurs are emerging as bigger heroes than creators indicates a major shift in India from content consumer to commerce creator.

The survey respondents “covered a mix of gender, profession and life stage groups”. “Men (56%) and women (44%), students (31%) and working professionals (69%), business owners (38%) and salaried class (62%) – a platform for all to express their mood was given. 2024,” the report noted.

Dr Sangeeta Sahu, head of the department of business management at Lucknow University, said: “Women are showing twice the interest in technology as men, I wonder how many mobiles, laptops and even tech start-ups today are owned by women. “Developing products and communications together.” As their major consumer.”

According to the survey, owners of small and medium-sized enterprises (SMEs) – shopkeepers, traders and small business owners – were the most cautious, with the highest pessimism for 2024 at 28.8%. “When asked specifically about the financial outlook, only 37% were optimistic,” the report said.

On the other hand, “81.3% of government and public sector employees expressed a positive overall outlook for 2024, and 79.06% of government employees. And PSU employees were optimistic about personal growth in 2024.”

Finally, the report said, among the working public, married workers were more optimistic than unmarried ones. “Married individuals expect better economic conditions (58.13%) than unmarried individuals (39.3%). The report said unmarried workers express 56.17% optimism for personal growth, while married workers are even more positive at 66.27%.

Here are some highlights from the survey:

1. India is encouraged by the momentum and progress on the national front. The top 3 reasons for optimism were “the holy trinity of nation + technology + economy: 32.1% national progress, 25.4% progress in technology, 27.2% economic growth, 9.3% local infrastructure development, 5.8% national security”.
2. Good career prospects and positive personal life circumstances together constitute the primary source of optimism for about 76% of Indians, while 12% also drew optimism from strong macroeconomic conditions and 4% said the political climate was a source of their optimism. Was the number one driver.
3. India’s women will lead growth in technology and gadgets in 2024. Among respondents who chose technology and gadgets as their top interest in 2024, women outnumbered men by 2:1. As many as 66.5% of women chose technology as their top interest, compared to 33.5% of men.
4. Over 54% of Indians are confident that the rising economic wave will lift their personal boats. More than half of India’s bullies (54.68%) expect national economic progress to translate into personal advancement within 2024.
5. Participants’ interest in AI and technology progress increased by 22.3%, up from 20.08% in polls and 16.07% in festivals, highlighting a clear social inclination towards technological progress.
6. Lifestyle improvements, home improvement and outdoors are the new priorities for India. As many as 42.1% of the survey participants are optimistic about lifestyle improvements in 2024, while 20% want to travel.
7. In 2024, the focus is on entrepreneurs with a subtle role as creators in the spotlight. Entrepreneurs lead the way with an impressive 26.7%, followed by politicians with 22.7%. Players are estimated at 19.8%, while creators and scientists receive considerable attention at 15.8% and 13.5% respectively.
8. Students in India see technology as an enabler. As many as 60.3% students approach the new year with positivity, while 56.6% hope for personal growth. Technology leads the way, with AI and technology leading the way with a social focus, and 26.2% of tech enthusiasts highlighting the socially conscious generation.
9. In India, married people are happier than unmarried people. Unmarried workers express 56.17% optimism for personal growth, while married workers are even more positive at 66.27%. Married individuals expect better economic conditions (58.13%) compared to unmarried workers (39.3%).
10. Bharat is serious about personal health, careful not to be left behind. As many as 44.4% of participants said health and safety is the top and most important personal fear for 2024.