WASHINGTON — With eight months left in the U.S. presidential campaign, Joe Biden’s comeback effort to become U.S. president entered into high gear this week. Riding on the success of last week’s State of the Union address, Biden is now looking to defeat former President Donald Trump with weapons, spending and strategy in key battleground states where he will win or lose the November election.
New strategies abound for Biden, including new efforts to exploit his greatest weakness: his age.
Biden opened with a new strategy in a new ad campaign that will blitz seven battleground states over the next six weeks. “You see, I’m not a young man anymore. It’s no secret,” he laughed at the beginning campaign ads He was wearing a casual open-collar shirt and a blue quarter zip. “But here’s the thing,” Biden continued. “I know how to do things for the American people.”
In the ad, titled “For You,” the president praises his achievements in reviving the U.S. economy, lowering prescription drug prices, fighting climate change, protecting reproductive rights and passing a massive infrastructure reconstruction bill. success. USA. The ad takes several shots at Trump, all accompanied by an image of the former president looking older and disheveled than Biden, despite being four years younger.
The ad is part of a broader push by the Biden campaign into key states including Michigan, Pennsylvania, Wisconsin, Arizona, Nevada, Georgia and North Carolina. In all of those polls, Biden trails Trump in polls, with the former president leading by double digits. North Carolina and Nevada in some surveys.
In addition to an ad blitz specifically targeting women and young voters, the Biden campaign is now pouring significant resources into seven battleground states to urgently bolster its existing presence there.
By Easter, the president’s reelection campaign expects to triple the number of personnel in the field and plans to deploy more than 350 personnel in more than 100 separate field offices. The moves reflect Democrats’ urgent need to begin a broad get-out-the-vote effort to counteract core supporters’ fatigue with Biden’s candidacy and underscore the risk that Trump could return to the Oval Office.
Trump is relying on the unwavering determination of his “Make America Great Again” supporters to participate in the November election. By contrast, his efforts in key states will require convincing Nikki Haley’s key supporters and undecided independents that the former president holds the keys to the White House.
Biden’s $30m (£23m) blitz on the battlefield is taking advantage of a sudden flood of new funding available to the president. Between 9 and 11 p.m. last Thursday, the two hours the State of the Union address was broadcast live and live in every living room across America, Biden had his most successful two hours of fundraising yet of the 2024 election cycle .
A post-speech poll showed that 65% of the audience rated Biden’s speech positively. His war chest currently has more than $130m (£101m) in reserve, while Trump has only saved $56m (£44m), and Biden’s team is confident it can spend nearly a quarter this spring 1 cash and never miss an opportunity. step.
But viewed another way, it could also be seen as a desperate move, signaling deep anxiety about Biden’s stance in the early stages of the election. The White House urgently needs to change that narrative, and the president needs to draw on the energy he showed in last Thursday’s speech and return to it again and again in the long months ahead on the campaign trail.
Adding to Biden’s team’s anxiety is the growing number of people choosing to vote for “Uncommitted” rather than Biden in key primaries. In Michigan last month, more than 100,000 Democrats (13% of the vote) chose “no commitment” to protest Biden’s policies, particularly his stance on Israel and Gaza. On Super Tuesday in Minnesota, that number jumped to 19%.
Biden campaign leaders will be closely watching the results of Tuesday’s Democratic primary in Georgia and the April 2 primary in Wisconsin to determine whether the president has succeeded in refocusing his reelection effort and reducing protest votes, at least for a short time. scale. these two key states.
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