Google will finally delete data from users who use Chrome in ‘incognito mode’ – details

A class-action lawsuit against Google suggests that incognito mode isn’t as private as we thought. In January, it was highlighted that Google had been secretly collecting our private browsing data. However, the good news is that as part of the lawsuit settlement, Google has agreed to delete all collected data. Not only will it delete billions of user data, but Google will also take some corrective measures regarding the use of incognito mode. As a result, users can have more transparency into what data will be tracked. Learn more about the Google settlement.

Google will delete incognito mode data

According to the Wall Street Journal (pass Toms Guide), a class-action lawsuit over privacy breaches in Google’s private browsing mode has finally reached an agreement. The case, which was registered back in 2020, highlighted Google’s lack of transparency in tracking user data. Now, the tech giant has agreed to “destroy” billions of its users’ data. Additionally, the company will update its disclosures to increase transparency about what user data will be tracked in future changes. Additionally, incognito mode users can disable third-party cookies.

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David Boies, an attorney representing consumers, said: “This settlement is a historic step toward holding the dominant technology companies honest and accountable.” Although Google will delete data from the past eight years, But the settlement did not highlight the harm caused to individuals. However, affected individuals can file claims, of which 50 cases have been registered.

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In early 2022, it was also reported that Google CMO Lorraine Twohill raised the risks of calling Incognito Mode “private” to CEO Sundar Pichai

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