Interestingly, Apple is reportedly in talks with Google about using its large language model (LLM) Gemini to power artificial intelligence (AI) features on the iPhone. Just days ago, the iPhone maker was said to have acquired Canadian artificial intelligence startup DarwinAI ahead of this summer’s release of iOS 18, which will reportedly bring significant artificial intelligence capabilities to the iPhone.

Also read: Apple iPhone 16 leak hints at upgraded neural engine to support iOS 18’s artificial intelligence features

Apple in talks with Google

Bloomberg said in an interview with people familiar with the matter report The Cupertino-based tech giant is in “active talks” with Google to license its artificial intelligence engine, Gemini, as it looks to catch up in a race in which rivals such as Google and Microsoft are already in their respective Smartphones now have several compelling artificial intelligence features.

Apple is also reportedly in talks with OpenAI to see if its generative AI models can be used to bring AI capabilities to the iPhone this year.

While deal terms or branding have yet to be finalized, Bloomberg reports that any announcement of this major partnership between Apple and Google may not come until June when the iPhone maker hosts its Worldwide Developers Conference (WWDC) announced.

iOS 18 brings artificial intelligence to iPhone

There have been previous reports that Apple is betting on iOS 18 to bring artificial intelligence capabilities to the iPhone in a catch-up game with rivals. Bloomberg’s Mark Gurman has deemed it one of the “biggest updates” in iPhone history because it’s designed to support Apple’s artificial intelligence development.

One of the biggest beneficiaries of the AI ​​push is therefore expected to be Apple’s iPhone assistant Siri, and it could be powered by an LL.M. But the company is unlikely to stop there. Reports suggest that Apple is looking to integrate artificial intelligence into as many apps as possible, including Apple Music, Keynote, Pages and even AppleCare.

Also read: Mark Gurman says iOS 18 will be the ‘biggest’ update in iPhone history

To meet these artificial intelligence needs, the iPhone maker will start building about 100 artificial intelligence servers in 2023 and may build more servers this year, said Jeff Pu, an analyst at a Hong Kong investment company. It may also bring on-device artificial intelligence technology, which is called “edge artificial intelligence.”

Advances in Artificial Intelligence

The big news comes just days after Apple researchers made a breakthrough in training artificial intelligence models on text and images.a study Paper This article was published on March 14. Titled “MM1: Methods, Analysis, and Insights from Multimodal LLM Pre-Training,” it demonstrates how multiple architectures can be used to train data and models, helping to achieve state-of-the-art results benchmarks in multiple domains.

“We demonstrate that for large-scale multi-modal pre-training, using a careful combination of image captions, interleaved image text, and plain text data is critical to achieving state-of-the-art few-shot results on multiple benchmarks,” the researchers said.

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