A comedian has been forced to remove a photo of a hot dog from a poster promoting his stand-up show for breaching Transport for London (TfL) advertising policy.
Ed Gamble uses images of the popular barbecue staple in advertising posters for his upcoming Hot Diggity Dog tour.
But when the billboard was sent to Transport for London (TfL) and London Undergroundthe stand-up comedian was told to change the poster because it did not comply with the organization’s advertising policy on junk food.
The 38-year-old, who recently hosted “Traitors: Revealed,” impromptuly proposed substituting cucumbers for hot dogs.
“I actually have no problem with TfL’s regulations, they make sense to me,” he said.
“But the new poster promotes something more harmful – that cucumbers go well with ketchup and mustard.
“I wasn’t sad that I had to remove the hot dog, it was just on the poster because I wanted to eat during the shoot.
“Hopefully it’s not too late to change the name of the show to Cu Digity Cucumber?”
Image: PA
In a post on Instagram, he described the incident as a “career highlight”, adding: “TfL told me I couldn’t put hot dogs on posters to promote my @hackneyempire show in June .
“I guess I’m dangerous? So I replaced it with a cucumber. Eat your vegetables, kids!”
A TfL spokesman said: “We welcome all advertising on our network that complies with the guidelines we publish.
“After reviewing this ad, we recommended that certain elements need to be removed or obscured to ensure it complies with our policies.
“The modified ads are now running across the web, and we’re always happy to work with people to ensure ads follow our policies.”
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A ban on junk food advertising on London’s public transport network comes into effect in 2019.
Regulations ban posters of food and drinks high in fat, salt and sugar on subways and on the ground, as well as on buses and bus shelters.
London Mayor Sadiq Khan said the rules would help tackle childhood obesity rates in the capital.
The organization uses a model developed by the Food Standards Agency (FSA) to define foods high in fat, sugar and salt.
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