The government on Friday said it will soon announce the National Creator Awards, which will recognize new-age influencers and social media creators. The awards will be awarded in nearly 20 categories.

The National Creators Awards will be the first of their kind and will target “Gen Z”, the younger generation addicted to the internet and social media.

Social media influencers such as YouTube and Instagram will also be in contention for the award, PTI reported quoting sources.

National Creator Awards: Categories requiring recognition.

One category will be awarded to those who help spread the country’s soft power and culture internationally. Sources said other categories may include ‘Green Champion’, ‘Swachta Ambassador’, ‘Agri Creator’ and ‘Tech Creator’.

They said the awards will be similar to the National Film Awards, recognizing films in different languages ​​and categories.

Bharat Ratna Award

Prime Minister Narendra Modi on Friday announced Bharat Ratna as former prime minister Narasimha Rao and Charan Singh and green revolution pioneer Ms Swaminathan.

The government had earlier appointed former Bihar chief minister Karpoori Thakur, a champion of backward empowerment, and LK Advani, a founder of the Bharatiya Janata Party, to the country’s highest civil honours. Member, famous for charting the rise of the 1990s.

Modi said it was a matter of great pleasure that his government conferred the Bharat Ratna Medal on Swaminathan in recognition of his immense contribution to the country in agriculture and farmers’ welfare. .

“He played a key role in helping India achieve agricultural self-reliance during difficult times and made outstanding efforts to modernize Indian agriculture. We also recognize his valuable work as an innovator and mentor and encourage the learning and development of several students. Research,” he said.

Swaminathan’s visionary leadership not only transformed Indian agriculture but also ensured food security and prosperity for the country, the Prime Minister said, noting that he was close to Swaminathan and always valued his insights and inputs.

(with PTI input)