Apple’s highly anticipated mixed reality headset, the Apple Vision Pro, has suffered a production setback as demand has fallen short of initial expectations. TF Securities International analyst Ming-Chi Kuo has revealed insight into Apple’s decision to cut production numbers, indicating a change in the company’s estimates.
Apple Vision Pro- production numbers reduced
According to Kuo’s recent analysis, Apple has significantly reduced its production target for the Apple Vision Pro. Initial estimates suggested a market consensus of 700,000 to 800,000 units, but Apple revised this down to a modest 400,000 to 450,000 units. The decision reflects a conservative view on customer demand, influenced by lower-than-expected interest in the mixed reality headset since its launch.
Apple Vision Pro – Impact on future releases
The decline in production numbers has broader implications for Apple’s future product roadmap. Kuo suggests that the company may delay the launch of the Vision Pro’s successor, originally estimated for 2025. This strategic move is in line with Apple’s cautious approach in view of low demand trends.
Apple Vision Pro- Global expansion plans
While the Apple Vision Pro is currently exclusive to the US market, Apple had hinted at plans for international expansion. CEO Tim Cook previously mentioned the device arriving in China by 2024, though details regarding the timeline are unknown. Despite anticipation of its global rollout, Apple’s reassessment of demand dynamics could impact the pace and scope of its international launch strategy.
Apple’s decision to reduce production of the Apple Vision Pro underscores the challenges in predicting consumer interest for emerging technologies. As the company understands the changing dynamics of the market, it remains vigilant in aligning production with actual demand. With future product releases potentially adjusting in response to emerging trends, Apple continues to adapt its strategy to maintain its competitive edge in the rapidly evolving mixed reality landscape.
| Denial of responsibility! Thelocalreport.in is an automatic aggregator around the global media. All the content are available free on Internet. We have just arranged it in one platform for educational purpose only. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials on our website, please contact us.The content will be deleted within 24 hours. |
