Analysts say Apple will launch entry-level AirPods Lite in the second half of 2024

An investor note from market analysts claims that Apple may launch AirPods Lite – a more affordable version of its true wireless stereo (TWS) earphones – as well as second-generation over-ear AirPods Max earphones later this year. Previous reports have also suggested that Apple is developing cheaper AirPods models as well as updated versions of the standard AirPods and AirPods Max, while the company has yet to reveal any plans to launch new wireless headphone models this year.

According to an investor report issued by Haitong International Securities analyst Jeff Pu have been seen iPhone maker 9to5Mac will launch a cheaper AirPods Lite model in the second half of 2024. According to Pu, Apple also plans to launch new AirPods Max models later this year to succeed the first-generation models launched in December 2020. No details were provided about how much the device will cost or what features it will offer.

According to reports, analysts said in a research report that AirPods production is expected to increase in the second half of this year, and predicted that “weak demand for existing models” will cause the company’s TWS headphone sales to drop to 55 million units this year. A year-on-year decrease of 4%.

Last month, Bloomberg’s Mark Gurman reported that Apple was preparing “its largest AirPods launch to date.” The Cupertino-based company is expected to launch a successor to the AirPods (third generation), with the two models codenamed B768(E) and B768(M) – E and M are said to stand for “entry” and “entry” respectively. “Mid-range”, which will likely support more features such as active noise cancellation and external speakers for improved Find My support.

There’s no word yet on whether Apple will launch two new fourth-generation AirPods models in addition to the rumored AirPods Lite, or whether a cheaper AirPods 4 model will debut as a so-called entry-level AirPods Lite. Previous reports stated that the third-generation AirPods Pro is expected to be launched in the second half of 2025, equipped with an improved H3 chip and a new earbud design. More details about the company’s upcoming AirPods models are likely to emerge in the coming months, ahead of rumors that they will debut.