Delhi Police uses creative messaging to promote road safety.
In an effort to connect with the public in a better way, Delhi Police took advantage of the rare date of February 29 in leap years to deliver a special message about traffic safety to drivers. Via their account on X, formerly known as Twitter, police shared a unique public service announcement highlighting the specific risks associated with driving under the influence of alcohol.
Delhi Police posted a graphic in which a message was superimposed over the image of a road. “If you think tomorrow is February 30th please do not drive. You may be intoxicated,” the message said.
The accompanying caption reads, ‘You got an extra day, but you didn’t get an extra life.’
This is not the first time that the department has done something unique to promote road safety. Delhi Police has a well-deserved reputation for crafting engaging and impactful messages when it comes to promoting road safety. They continually use innovative techniques, often incorporating humor and popular culture, to capture the public’s attention and effectively communicate important safety guidelines.
A few days ago, during the India vs England Test series, Indian captain Rohit Sharma had warned Sarfaraz Khan to wear a helmet before fielding. The incident happened when Rohit requested him to stand with batsman Shoaib Bashir. However, the young player forgot to wear a helmet. Then the captain requested Sarfaraz to gear up and also stopped Ravichandran Ashwin from bowling the ball.
No need to make a hero on a two-wheeler!
Always wear a helmet!#inveng#INDvsENG#RohitSharma#road safetypic.twitter.com/NsXB80tF56
– Delhi Police (@DelhiPolice) 25 February 2024
“Come brother, don’t look to become too much of a hero, wear a helmet. (Hey brother, don’t try to be a hero. Wear a helmet,” Rohit Sharma’s voice was heard on the stump mic. It instantly went viral on social media and also caught the attention of Delhi Police, who used the same footage. People Urge them to wear helmet while riding two-wheeler.
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