The buzz surrounding artificial intelligence and its potential impact on employment has stoked fear and unease in the tech world. However, amid reports of layoffs due to the integration of automation and artificial intelligence, a senior Amazon executive has stepped forward to clarify the view that robots and technology are job killers.

Stefano La Rovere, global director of robotics, mechatronics and sustainable packaging at Amazon, asserted in a statement interview This week CNBC said the belief that technology will replace jobs is unfounded.

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Contrary to popular belief, LaRoville emphasized that advanced robotics, artificial intelligence (AI) and other technologies will not replace manual labor but will instead enhance the role of individuals in the workforce. This sentiment echoes those expressed by industry leaders such as Google CEO Sundar Pichai and OpenAI CEO.

The positive impact of robots and artificial intelligence on employment

According to the e-commerce giant, the implementation of new technologies has created more than 50,000 jobs in fulfillment centers across Europe alone. La Rovere highlighted that the integration of technology has created more than 700 new job categories in recent years.

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Amazon has invested €700 million in more than 1,000 new technologies across its European distribution center network over the past five years, underscoring its commitment to innovation and job growth.

Laroville pointed to tangible benefits of robots and technology in the workplace, including reducing walking distance between tasks, eliminating repetitive motions and assisting with lifting heavy objects. He emphasized that these advancements enable employees to acquire new skills and capabilities and advance their careers.

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A challenging perspective on job displacement

Despite Amazon’s stance on the positive impact of technology, dissenting voices continue to raise concerns. In November 2023, Goldman Sachs predicted that the popularity of artificial intelligence will cause more than 300 million jobs to be lost or severely affected. Key industries expected to bear the brunt of this technological shift include legal, sales, design, office management, architecture, engineering, commercial and financial operations, and more.

While debate continues about the impact of artificial intelligence, Amazon remains convinced that technology is a catalyst for job creation and career advancement, rather than a threat to traditional employment models.