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Britain’s stadium menus are undergoing a significant transformation, with traditional beef burgers increasingly being replaced by wild venison in a concerted effort to drastically cut carbon emissions.
Venues like Brentford’s GTech Stadium are leading this culinary transformation.
Hospitality partner Levy UK, which is leading the initiative, estimates that the move, which is now expanding to more than 20 locations in the UK and Ireland, could lead to an impressive 85 percent reduction in emissions.
This results in an annual saving of 1,182 tonnes of CO₂e (carbon dioxide equivalent).
“Beef has the highest impact in terms of carbon emissions of all the ingredients we offer,” James Beale, head of sustainability and community at Brentford, told Reuters.
“We wanted to replace it with wild venison, which has 85% lower carbon emissions per kilogram than our beef burgers. So, it has a broader impact.”
The program includes the supply of wild venison portions served in eco-friendly packaging along with seasonings prepared from additional vegetables.
This innovative approach is set to replace 54 tonnes of beef burgers.
The venison burger made its debut in Brentford’s stadium and has since proved popular, with approximately 5,500 wild venison burgers sold at Twickenham in a single month, including the Women’s Rugby World Cup final in September.
Beal confirmed its success, saying: “Our fans really love it. It’s more popular than last year’s beef burger.”
While independent studies offer differing figures on the exact carbon difference between beef and wild venison, Levy highlights that Britain’s estimated two million wild deer, which lack natural predators, are instrumental in this sustainability campaign.
The use of wild venison reduces reliance on artificial inputs, reduces water pollution, and supports biodiversity, providing a low-carbon alternative to beef.
Levi, is also a partner Tottenham HotspurLondon is expanding its nationwide rollout to include the Oval cricket ground, the National Theatre, The O2 and the National Exhibition Centre.
Tottenham Hotspur itself boasts award-winning sustainability initiatives, including its N17 burger, which uses plant-based ingredients to reduce the amount of meat consumed and achieve a 33 percent reduction in emissions per burger.