WhatsApp is reportedly gearing up to launch a new feature that will allow users to seamlessly share their status updates on Instagram. According to an online report from Meta’s WABteaInfo, the optional feature is currently under development. The aim is to simplify media sharing by enabling users to cross-post WhatsApp status updates directly to Instagram Stories.

What’s new in WhatsApp?

The feature, which is still under development, is expected to enhance WhatsApp’s sharing capabilities and integrate it with Instagram. Users will have the option to activate this cross-posting option once it becomes available in an upcoming update. Initially, the feature will be inactive and will require users to opt-in.

Crucially, users will retain control over the visibility of content they share on Instagram through Instagram Stories audience settings. They can also opt out of the feature at any time after activation.

The implementation of this feature is seen as a move to simplify the process of updating status across multiple platforms. Users do not need to make and publish separate updates on WhatsApp and Instagram, this task can be easily accomplished in just one step.

WhatsApp sets new “record”

In related news, WhatsApp has been making headlines in India recently for its tough measures against account abuse. In February, the messaging platform disclosed a record number of account bans. A total of 7.6 million WhatsApp accounts have been banned in India, of which 1.4 million accounts have been “actively banned”. The actions were taken under the IT (Intermediary Guidelines and Code of Ethics for Digital Media) Rules 2021 to address platform abuse and ensure compliance.