Toronto- Until last year, communication instructor Lara Cardso saw an impressive size hole in the offerings of the Gulef-Hambar course.
The school aims to prepare the students for the workforce, but the cards said that people going to the so -called manufacturer economy, in which sponsored social media posts are marketing of gold, have to learn on the job for a long time.
He said, “No course influencer was not focused around marketing or influential relations or manufacturer economy,” he said. “I was also teaching social media strategies … and students think it was interested in: What is a material manufacturer? How can I be one? How can we work with one?”
These are among those questions, whose answers “influencer marketing (and what comes next),” In a fourth year course, they are designed for the Media and Communications Studies Program-one of the one of which, which has cropped students better for an online economy to be developed in Canada.
The students of Cardoso learned about working for brands that work with influential people on marketing campaigns, offering them a glimpse in search of companies and how they are getting it. But students were also tasked to make their content.
“This is the opportunity to act and play as a material manufacturer and open the place for students to make a piece of material and think in their head, ‘Is it something that I want to do every day?” Because this is a lot of work, “he said.
That work involves everything from short and long-term planning, organizing photos and videos shoots, acting as an art director on shooting, editing visuals, writing captions and coordinating with corporate sponsors-he said while cultivating a personal brand.
“Many people are really interested in creating their schedule and they are making their career. And what does it look like? Work. I think it is very attractive for many people. ,
This was true for recent grades, 21 -year -old McKenzie Dori, who took the class of cards in the final semester.
When she first began making Tiktok videos in 16 – “During Kovid, as most people did” – she wanted to create material.
She grew up to see the so -called “British crew”, which is a group of English YouTubers, which jointly collected tens of customers in the mid -2010s, so a career posting on social media always looked like a possibility.
“I wanted it to be a full -time job,” she recalled. “But in reality, it is very difficult to get there. But I think the construction of material has helped me a lot.”
Dori’s “Star Wars” -Focused Short Video has earned another 1,800 on his about 60,000 followers Tikokkok, and on Instagram. He also had some brand deals – one with the manufacturer of lightsabers and the other with a computer company – but has not earned much money yet. Instead, he is sent to the goods about which he posts. Impressing the career is still on the table for her, but these days she thinks herself as a content creator: no person tries to impress people’s choice, but is a person who makes a short-form video for social media. Two roles are overlap, but are not always the same.
He said that the class of cards gave him a better meaning for which brand they impress with, with whom they shared.
“We talk a lot about why we connect with the affected,” Dori said. “Although I always try to do nothing to myself, I really want to focus on myself being authentic and true and how I feel, because I think it’s the best way to connect.”
In addition to the course at the University of Gelf-Hambar, George Brown College has a full two-year program dedicated to impressive marketing. In Quebec, publicly funded colleges are known as CEGEPS in TRIS-Relieves and Limoilo, developing courses to train those affecting both.
A 2023 study outside Windsor University found that 750 16-year-old children conducted a survey, 75 percent responded to “yes” or “probably” when asked if they wanted to affect a social media.
Fifty-percent people listed as a reason, while 46 percent said they wanted to try new products and services.
Although social media affects, they appear excessive by their nature, but their number in Canada seems relatively low.
According to Statistics Canada, less than 0.2 percent Canadian people were paid between 15 and 69 years of age to create materials for online platforms last year. It is about 40,000 people. However, the government agency warned that the number should be taken with a salt grain due to small-to-sample samples.
The Garat Gudate, who will teach a one -day workshop on impressed at Fanshve College in November, said that the difference may be due to how the platforms operate in the north of the limit.
“As a Canadian material manufacturer, sometimes it is more difficult,” he said. “There are not many programs that you see in states or other countries.”
While Youtube canadians allow people to mudge their videos and get a share of advertising revenue from their ideas, Tiktok does not. It is a manufacturer program in the United States that provides money to users based on ideas, but it is never available in Canada. Instead, Canadian tickets can only earn money through corporate sponsorship.
He said that the material creators do not have to follow a lot to get those brand deals, he said.
“Many people who are developing their individual brands (on social media) will ask me: ‘Hey, am I quite big?” He said.
And often, the answer is yes, Goudate said. The so-called “micro-influions” may appeal to large companies followed with four- or five-five-five-to-end as they are less expensive to work with their audience and look more authentic.
She said that her students often ask for impressing them, and while their single-day class would not teach them everything that they need to know, it will give them a jump point.
He said, “This is something when I first started in early 2010, I must have liked.”