HMD Global has officially denied these rumors and confirmed that Nokia phones will be available and will continue to produce new Nokia phones in the near future. HMD Global explains the changes happening at the company, which include renaming the Nokia mobile website to HMD, one of the reasons many believe the end of the Nokia brand.

“I’m sure you may have seen that at HMD we are updating the channel from ‘Nokia Mobile’ to ‘HMD’. This change is more than just a new name – we are introducing a whole new multi-brand strategy,” HMD Global mentioned in the statement.

The company also guarantees that the Nokia phones aren’t going anywhere, and in fact, you’ll be seeing more new Nokia phones later this year and beyond. “You will continue to see new Nokia phones. HMD will stay true to our values ​​and continue to design more sustainable and affordable phones.”

These changes are likely to happen as HMD Global finally expands beyond brand licensees, allowing the company to sell phones under its own brand. Nokia has a lot of nostalgia value in the market, but HMD’s next phase of growth will be a challenge as it wants to focus on two brands rather than one big entity.

HMD or Nokia, either way, the market has moved on and the company has changed its focus, and even here it needs to take a more proactive approach to succeed, which allows the Nokia brand to survive in the coming years.