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The beauty industry has ‘turned anti-aging into glow,’ says wellness expert.

KANIKA SINGH RATHORE, 24/10/202524/10/2025

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By Emily Lavinia Get the Well Enough newsletter and understand the wild world of wellness

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In a new episode of well enough podcast Beauty journalist and presenter Nadine Baggot and beauty therapist and longevity expert Dr Sophie Shotter discuss the longevity movement and the double standards associated with it. Host Emily Lavinia asked, “Is this just anti-aging repackaged for a new generation?”

“Longevity will be about the vibrancy of the skin and anti-aging will be about the beauty of the skin. But from an aesthetic perspective I only see people jumping on the longevity bandwagon in the sense of rebranding the term as politically incorrect,” Baggott said.

“The beauty industry has taken something that should have a scientific background and are blurring it, and essentially just polishing a politically incorrect claim of anti-aging.”

Dr. Shotter said: “To be honest, I hate the term anti-aging. It’s so negative. Aging is inevitable and is actually a privilege, much of what comes with aging is positive. So to me it’s old language, even though we still see it in a lot of places. To me, longevity holds something different. It’s the fact that we’re not necessarily learning how to live longer, but how to live better for longer.” Talking about.”

“Lifespan means how many years we live, but healthspan means how many years we stay healthy. If you think about the many people who have grown old and died, the last five years or ten years of their life may not have been spent in good health – perhaps with limited mobility or various health conditions. So healthspan refers to a period of time where we are living in good function and can enjoy the activities of daily living. are, we don’t need support to do them and we can live independently,” said Dr. Shotter who hosts The well age Podcast explained.

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The two guests discussed the intersection of wellness, beauty and health with the societal pressures associated with looking young and vital. The pair explore how much of our obsession with youth is innate and normal, while how much of it is socially conditioned and inappropriately fueled by biohacking influencers, celebrity tweaking and health anxiety.

Emily Lavinia asked whether misogyny and gender stereotyping play a role in the adoption of trends such as biohacking by men and women and whether women might be judged more harshly for wanting to reverse their biological age. “Is a facelift considered biohacking? Lots of men are biohackers. But would society judge a woman for calling a facelift biohacking?”.

Baggott pointed out that as far as concepts like beauty and aging are concerned, men and women are still held to different standards. He also pointed out that in the US, regulations and ethical concerns do not match those in the UK and that aesthetic treatments using factors such as human growth hormone and human-derived exosomes are common. This blend of medical bioengineering with beauty is unlike anything we see in the UK due to legal restrictions.

Dr. Shotter explained that in fact, “the best biohacks are free” and explained how basic health habits are the most important elements of any longevity journey. Both guest and host discussed the often exorbitant cost of many procedures and products labeled as “longevity tools” and how inaccessible most of them are to the average consumer.

The podcast also explored what impact the longevity movement is having on teen consumers, how the landscape of beauty advertising has changed and whether celebrities owe us transparency into their beauty treatments.

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“The movement is elitist,” Baggott said. Who shared her top affordable tips for healthy skin, as well as the products she personally recommends. Dr. Shotter also offers recommendations about which home remedies, lifestyle changes, and in-clinic skin treatments are worth the investment and which ones to avoid.

“It seems like everyone is anti-science, anti-expert, anti-doctor, anti-big pharma and the wellness industry has tripled the size and is completely unregulated.” Baggot said.

Dr. Shotter agreed, saying, “There is absolutely no denying the fact that there are no quick fixes, no shortcuts.” “You cannot ignore the need to live a healthy lifestyle if you want to age healthily.”

Both guests also shared their own wellness non-negotiables and insights into new product launches, industry standards, and the societal pressures women face, especially during midlife.

listen to the episode Here And watch the full episode on YouTubeWell Enough is available wherever you get your podcasts.

Adopt a better approach to feeling good. sign up for enough newsletter For evidence-based wellness insights.

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