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Finding a good moisturizer seems like an easy task, unless you’re looking at 20 options at the grocery store. While there are plenty of high-end creams out there, there are also a number of affordable drugstore moisturizers that actually deliver on their promise of firmer, bouncier, and more hydrated skin.
says, “Body lotions are formulated with humectants and emollients to hydrate, moisturize, soothe and soften the skin.” valery aparovichBiochemist and certified cosmetologist-aesthesiologist on the skin“Humectants like hyaluronic acid, glycerin, and amino acids attract water from the surrounding environment (like air humidity) and deeper layers of the skin, drawing it into the outermost layer, the epidermis,” she explains. “Emollients such as shea butter, squalane and ceramides help restore the protective functions of the epidermal barrier”, but they also “nourish, soften and soothe the skin.”
Since the main job of moisturizers is to hydrate, Aparovich says, “they usually don’t need many additional active ingredients beyond the moisturizer base, so there are plenty of products available in drugstores that can have the same effect for less money.”
With Aparovich’s expert advice in mind, I researched and tested countless formulas to find the best drugstore moisturizers below.
The best drugstore moisturizers for 2025 are:
- overall best – CeraVe Moisturizing Cream: $15.77, Amazon.com
- Best Exfoliating Drugstore Moisturizer – Cetaphil Exfoliating Rough & Bumpy Cream: $13.39, Amazon.com
- Best for sensitive skin – Vanicream Moisturizing Cream: $13.56, Amazon.com
- Best Cooling Drugstore Moisturizer – Aveeno Calm + Restore Body Moisturizer Gel for Sensitive Skin: $16.44, Amazon.com
- best face moisturizer -Elf Skin Sacred Hydration! Face Cream: $13.97, Amazon.com
- Best drugstore moisturizer with SPF – Olay Super Cream with Sunscreen SPF 30: $34.94, Amazon.com
- Best for eczema-prone skin – Mustela Stellatopia+ Lipid-Replenishing Cream: $30, Amazon.com