Korean electronics major Samsung will manufacture its latest artificial intelligence-laden Galaxy S24 series at its Indian factory for domestic sales as well as exports, senior company officials said here. The company unveiled its latest flagship devices – the Galaxy S24 series – which focuses on Artificial Intelligence-(AI)-based applications like real-time voice call and message translation in select languages ​​including Hindi, better image editing, , like camera effects to increase productivity. To entice content manufacturers, and Corning Gorilla Armor Glass to increase the durability of the display.

“This is a tool of the future. While the world talks about AI as the next big thing, the Galaxy S24 series brings it to life in front of you. JB Park, President and CEO, Samsung India, said, I am very pleased to announce that the Galaxy S24 series will be manufactured at our Noida factory in India. He said that consumers in India can start pre-booking the Galaxy S24 series smartphones from January 18 and its sales will start from January 31. Samsung has priced the Galaxy S24 series smartphones with 8 GB system memory (ROM) and 256 GB storage capacity. Storage (RAM) Up to 12 GB ROM with 1 Terabyte (TB) RAM.

These devices will be available in India in the price range of Rs 79,999 to Rs 1,59,999. “At Samsung, we are proud to drive premiumization in India. I am confident that India will be at the forefront of embracing the AI ​​revolution by piloting the Galaxy S24,” Park said.

Raju Pullan, senior vice president, mobile business, Samsung India, said that the entire S24 series will be manufactured for India as well as other parts of the world. “The entire Galaxy S24 series range will be built in India, for India, and we will also make it available from India to the world,” Pullan said. The company has come up with promotional offers to woo the existing users of Samsung S series. “There is a special announcement for India. We will have an upgrade program for India where consumers can purchase the Galaxy S24 Ultra 512GB at an effective price equal to the price of the Galaxy S23 Ultra 256GB version, Pullan said.

The company will offer similar deals on other Galaxy S24 models as well. Prabhu Ram, Head, Industry Intelligence Group, Cybermedia Research, said that driven by the growth in the premium smartphone segment, the real success of the S24 depends on Samsung’s ability to clearly convey the value of its AI features to consumers.

“Samsung’s Galaxy S24 series marks a bold AI-infused pivot that aims to redefine the smartphone experience with purpose and impact. This strategic shift is in line with the 2024 industry trend where OEMs will look to leverage on-device and cloud AI to unlock new possibilities,” he said.

Neel Shah, vice president, research and partner at mobile device market research and analytics firm Counterpoint Research, said the launch of the Galaxy S24 series will give the brand an early lead in the AI-enabled device sector. “The premium smartphone segment in India is growing faster than the overall market and Samsung has a market share of around 27 per cent. It will seek higher market share with momentum around AI. It brings features like live translation and other AI applications that will motivate the older Galaxy S series to migrate to the S24 series,” said Shah.

(This story has not been edited by News18 staff and is published from a syndicated news agency feed – PTI)