Plans to revamp the Dominar brand: Rakesh Sharma, Bajaj Auto
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Rakesh Sharma, Executive Director – Bajaj Auto, revealed that the two-wheeler giant has big plans for the Dominar 400 and Dominar 250, after updating
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Bajaj Auto is all set to bring major updates to the Dominar brand with a revamp planned soon. Rakesh Sharma, Executive Director – Bajaj Auto, revealed on the sidelines of the launch of the new Pulsar NS400Z that the two-wheeler giant has big plans for the sports cruiser. First launched in 2017, the Dominar didn’t get as much love as the Pulsar in India. However, the updates should make the model more relevant in its class.
The Bajaj Dominar is offered in 400 and 250-capacity variants. In fact, the 373 cc liquid-cooled, single-cylinder motor from the Dominar 400 now does duty on the newly launched Pulsar NS400Z with a revised engine map. Power figures remain the same at 39 bhp and 35 Nm of peak torque with a 6-speed gearbox.
Bajaj will look to revise the Dominar range with new features, cosmetic updates and more. While a timeline wasn’t announced, updates could come as early as the upcoming holiday season. Expect to see features like ride-by-wire with multiple riding modes, traction control, new digital instrument console with Bluetooth connectivity and turn-by-turn navigation and more. Most of these features were revealed on the new Pulsar NS400Z and it only makes sense to extend them on the most expensive Bajaj motorcycle. New colors and graphics are provided.
Also Read: More Bikes Planned Under New ‘Z’ Brand Starting With Pulsar NS400Z: Bajaj
Bajaj Auto may also make some mechanical changes such as reducing overall weight on the Dominar range, which has been a pain point, as well as improving overall refinement levels. A larger fuel tank will serve better touring range, while the seat can be adjusted for better comfort over long distances. We also expect Bajaj to improve its marketing approach for the Dominar which has largely missed out on the commuter since its inception.
Additionally, Rakesh Sharma noted that the Dominar has strong demand outside India, making it a popular export model for the brand. Considering the recent updates to the entire Pulsar range, it is high time that Bajaj brings some major updates to the Dominar range. Bajaj exports the Dominar to multiple markets including Latin America, Eastern Europe, ASEAN and more.
The Bajaj Dominar 400 rivals the Royal Enfield Classic 350, Java 350, Harley-Davidson X440 and more in the segment, and is priced ₹2.31 lakhs. The more accessible Bajaj Dominar 250 takes on the Suzuki Gixxer 250, TVS Ronin 225, Yamaha FZ25 and the likes and is priced ₹1.85 lakhs. All prices are ex-showroom, Delhi.
Date of first publication: 06 May 2024, 1:58 PM IST
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