Nicki Minaj recently announced the launch of her new sneaker brand on Friday, March 29, partnering with Loci for its first capsule collection, which will release on April 12.
Minaj, who has been running the rap game for over a decade, teased her fans with a sneak peek of her upcoming collection.
She shared a video on Instagram showing off a pair of bubblegum pink sneakers with matching laces and the Loci logo engraved on the side. Its tongue displays a sovereign portrait of Nikki’s face.
The post was accompanied by a caption that read: “4/12 = 11 pairs of my own sneakers. 11 completely different designs to choose from. An absolute dream come true. I can’t wait for you guys to see my first collection Got it!!! Link in bio to sign up now,” she wrote on Instagram.
“Thank you to my team for helping me make this dream come true. This is not a sponsorship. I am an owner and partner and we will be showing you the first full collection on April 12th. Love you Babz. Thank you.”
The rapper is currently on her Pink Friday 2 world tour, which kicked off after the release of her album last month.
She is scheduled to return home on Saturday, March 30, before performing a headlining show at New York’s Madison Square Garden.
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