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sitting to eat truck Court in Modesto, CaliforniaFlaco’s Tacos is now facing expiration and termination chicago restaurant with three places of the same name bearing it trademark since 2009.
Rafael Calvillo, owner of Flaco’s Tacos food truck, which is scheduled to open in 2022, was ordered to close the truck just two months early. She has until the New Year to choose a new name or risk trademark infringement trial.
He said the name change will cost Calvillo about $6,000 because he will have to update his trucks, ordering apps, social media and Google listings, and he expects business may be slow until customers adjust to the new name. Merced Sun-Star,
Following the advice of his attorney, Calvillo is not opposing the cease-and-desist, saying it would be a “waste of money” since the Chicago restaurant owns the trademark.
Calvillo said he named his taco truck Flaco Tacos during a family brainstorming session, inspired by his son’s comment about his thin body, unaware that the name was already trademarked.
“We apologize for the inconvenience this is causing,” Calvillo told the outlet. “We’re just trying to keep ourselves alive, and nothing bad is happening.”
Now, Calvillo is trying to make the best of the situation and get the public involved in renaming his truck. He also plans to expand with a second truck and add desserts like mangonadas, tostilocos and fruit cups to the menu.
in partnership with Modesto Bee People can submit their name suggestions through newspaper. This Google Form Or email dwilliams@modbee.com before the December 5 deadline.
The name cannot include “Flaco” and must be commercially attractive, as he plans to expand to multiple locations.
Some of Calvillo’s ideas so far include World Wide Tacos, Mister Taco, Fat Tacos, Dos Tacos, Dos Mas Tacos and Damn Good Tacos.