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Mikaela Shiffrin The all-time World Cup-winning ski racer and two-time Olympic champion has a new title to go with it – podcast host.
from 30 years old colorado will launch “What’s the Point with Mikaela Shiffrin” on Oct. 29. It’s all part of her expanded brand at the Milan-Cortina Winter Olympics in February.
He also recently unveiled a personal logo, which depicts his initials MS in the shape of a mountain with a skier in a tucked position.
His podcast is a way to share the ups and downs that come with skiing, as well as tell the stories that lead athletes – maybe even celebrities – to success.
Sitting in the interviewer’s seat after years of doing interviews is a daunting task, Shiffrin said.
“I’ve got big, big dreams (with the podcast), but at the same time it’s in the early stages,” Shiffrin said in an interview with The Associated Press as she prepares to open the World Cup season with a giant slalom race on Saturday. austria,
“I want to get insight and perspective from other people on why they do what they do, why they like what they do, what drives their pursuit of excellence or improvement. If it’s records, if it’s results, if it’s passion – just to understand more about what people value and what motivates them.”
This is his spin on the “New Heights” podcast, hosted by travis kels – Kansas City Chiefs tight end and fiancé of Taylor Swift – with his brother, Jason Kelce, former Philadelphia Eagles center. He has gained quite a following through his spontaneous conversation.
“I wish I had a sister, because the way they play with each other is incredible,” said Shiffrin, who is expected to release 8 to 10 podcasts in her first season.
Shiffrin also plans to bring a wide range of guests. These could be teammates, rivals, business executives, stars from other sports, celebrities or just people who are important in his life.
Their ideal guest would be an actor/comedian/talk show host stephen colbert To discuss the topic of dealing with grief. He lost his father and two brothers in a plane crash when he was a child.
“It’s a loss I never could have imagined, but seeing how he’s worked through it and what I’ve heard him talk about, I can relate,” said Shiffrin, who has won an alpine record 101 World Cup races.
“He has developed such a articulate way of talking about grief and relationship and also a beautiful way of helping us understand some kind of perspective on it.”
Shiffrin lost her father, Jeff, in an accident at the family home in Colorado in February 2020. He was 65 years old.
“Ever since my father passed away, I’ve talked about the struggle,” Shiffrin said. “I spent a long time in this stage of indifference and couldn’t understand what the point of doing any of this was – caring about life, living, skiing, winning, any of these things. When you can’t share it all with the people you love most, what’s the point of doing it?
“Since then, I’ve definitely gone through that nostalgic feeling, but it’s been an underlying question for me, ‘What’s the point?'”
Hence, the title of her podcast.
“The biggest question I get from others is, ‘Why are you still doing this? You’ve won everything. Why do you care?'” said Shiffrin, whose podcast is presented by Stifel, the title sponsor of the U.S. Ski Team.
“I’m like, ‘I don’t know. I just know.’ I still like training. I still love skiing and improving and feeling like I’m getting better or faster. I think getting perspective from others will help me get perspective for myself, and hopefully help people listening as well.
In addition to working on their podcast, he played a role in their new brand logo, which was created by design firm Wonder Werkz in collaboration with marketing agency Skylark.
These days her schedule is filled with podcasting and training as she prepares for the Olympics. He won the slalom at the 2014 Sochi Games and the giant slalom in South Korea four years later.
“I want to be able to dive 100% while balancing it with something else that I’m diving at 100%,” Shiffrin said. “I’m not entirely sure how it’s going to turn out. But I’m really excited. It’s going to be a work in progress this season.”
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AP Skiing: https://apnews.com/hub/alpine-skiing