LinkedIn launches TikTok-like video feed for professionals; learn all about it

Professional social platform LinkedIn is following the trend of other popular apps like Instagram and Snapchat by experimenting with TikTok-like short video feeds. Discovered by Austin Null, director of strategy at McKinney, the new feature introduces a vertical feed of short-form videos, accessible via a dedicated Video tab in the app’s navigation bar. Users can swipe through videos, interact by liking, commenting or sharing, and explore professional content in a more dynamic format.

LinkedIn launches TikTok-like video feed

While platforms like TikTok cover a wide range of content types, LinkedIn’s video feed is specifically tailored to cater to career-oriented topics.The move reportedly aims to enhance engagement and discovery on the platform by providing users with easy-to-understand videos on topics related to professional growth and expertise Techcrunch.

Also read: LinkedIn introduces emoji reactions on its app

LinkedIn acknowledges that users increasingly prefer video content as a way to learn from professionals and industry experts. The platform’s testing of this new feature reflects its commitment to adapting to user preferences and promoting knowledge sharing within the community.

The launch of TikTok-like video feeds on LinkedIn presents exciting opportunities for content creators, especially those who have gained traction on TikTok for sharing career advice and insights. By providing a dedicated space for this type of content, LinkedIn aims to attract creators and potentially monetize this content in the future.

However, some users may be concerned about the proliferation of short videos across platforms. They may feel overwhelmed by the influx of content or feel it detracts from the platform’s primary focus on professional networking.

LinkedIn’s experiment with a TikTok-like video feed highlights its efforts to grow and stay relevant in an increasingly video-centric digital landscape. As the feature is tested, it will be interesting to see how users react and whether it becomes a permanent fixture on the platform.

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