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The Vivienne Foundation has launched its first campaign since the designer’s death. Vivienne Westwood In 2022, featuring Kate Moss, irish The band Fontaines DC and a series of celebrities from fashion, music and art.
The campaign was photographed by British fashion photographer Nick Knight, famous for famous magazine covers such as the May 2003 issue of Vogue, which transformed Kate Moss into David Bowie.
It is the first project of The Vivienne Foundation – a non-profit founded by Westwood’s family in 2019, to formally launch in 2023.
It aims to continue Westwood’s legacy and long-term commitment to activism, creativity and human rights.
The organization is structured around four “pillars of change”: stop climate change, stop war, defend human rights, and oppose capitalism. The foundation says that through these pillars it aims to partner with charities, NGOs and grassroots movements to promote education, awareness, and real-world action.
The new campaign features a capsule of four limited-edition T-shirts, each featuring an archival Westwood print representing one of the foundation’s causes.
The design features some of Westwood’s most recognizable and explicit graphics – among them ‘Teddy Bear’, ‘Cowboy’ and ‘The Tits’ – motifs that have appeared in his work at various points since the seventies.
The campaign’s limited-run T-shirts each cost £150, with proceeds going towards the foundation’s charitable causes.
Imagery shot by Knight shows Westwood’s granddaughter Cora Corey, who co-founded the foundation, wearing the shirt.
The photos reflect the casual and carefree energy long associated with Westwood’s fashion campaigns.
Knight and Westwood collaborated frequently during his lifetime, with their partnership producing some of the designer’s most memorable images.
The campaign is driven by one of Westwood’s most famous quotes:
“Stop climate change. This is a fight for the survival of the human race and the planet. The most important weapon we have is public opinion. Be a freedom fighter.”
This statement reflects the central themes of her career: activism through art and fashion as a form of resistance.
Westwood often used her collection and cult prominence to highlight social and political causes, including climate justice, anti-consumerism, and civil rights.
Corey, who appears in the campaign with Moss, said in a statement that the foundation “wants to continue the work started by my grandmother – using creativity as a force for change”.
Knight said the collaboration aimed to “capture the strength, humor and conviction that define Vivienne’s world view,” describing the campaign as “a continuation of her belief that fashion can influence ideas as well as aesthetics.”
Westwood, who died in December 2022 at the age of 81, was one of the most influential figures in modern British fashion.
She rose to prominence in the seventies with her then-partner malcolm clarenHe helped shape the look and spirit of punk through his King’s Road boutique, Sex.
His early designs – ripped T-shirts, latex corsets and political slogans – challenged conventions and inspired an entire generation of designers and musicians.
Over the following decades, Westwood became known not only for her distinctive tailoring and historical references but also for her outspoken political views.
Long before sustainability became mainstream, she was an early advocate for environmental awareness in the fashion industry, and consistently used her platform to campaign on issues such as climate change, overconsumption, and human rights.
The launch of the Vivienne Foundation ensures that activism remains central to her legacy.
By bringing together artists, campaigners and supporters from a variety of disciplines, the foundation aims to put Westwood’s lifelong philosophy – that fashion and protest can co-exist – into action.
While the designer’s passing marked the end of an era, the foundation’s first campaign shows that his message of creative resistance continues to resonate, trying to keep Westwood’s enduring call to “act, not observe” alive.