New Delhi: Owner of Royal Challengers Sports Private Limited, IPL franchise Royal Challengers Bangalore (RCB) Uber India Systems Pvt. Ltd., accusing them of unauthorized use and deformity of one of their popular slogans in advertisement promoting bike-taxi service.
The suit filed on an advertisement called “miscreants in Bengaluru” challenges the content and intentions of the advertisement. In the advertisement released on April 5, Sunrisers Hyderabad (SRH) player Travis Head – A former RCB team members – who have been viewed more than 1.3 million times on YouTube so far.
Justice appeared before Saurabh Banerjee, RCB’s lawyer argued that the franchise “Royal Challengers Bangalore” and a registered trademark for the slogan.This Supa Camade is named“-Arth” this year, the cup is ours “-is a widely recognized slogan among his Kannada-moving supporters.
The lawyer claimed that advertising is an act of inequality and trademark abuse, as it has a fictional character-which is played by the head-entering the logistics room of a stadium and spraying the words “Royal Challengers Bangalore”. Although this advertisement avoids using the names of the full team and instead labels stability as “Bengaluru vs. Hyderabad”, the RCB’s legal team argued that the alliances for their brands are infallible.
“This is a target attempt to make fun of Royal Challengers Bangalore’s identity,” the lawyer presented. The team’s supporters claimed, they have expressed widespread crime, while others have used advertisements to ridicule RCB online – to increase reputed losses.
In response, Uber’s lawyer firmly contested the claims, arguing that the RCB managed to reduce the spirit of seriously and largely the Indian public’s humor – including his own fans. “
Uber posted the advertisement as a published campaign campaign, aimed at promoting Uber Moto as a sharp option in Bengaluru’s infamous traffic. Advertisement In the context of May 13, the IPL clash between RCB and SRH is set, and only encourages the audience to consider bike taxis to reach the stadium in time.
Addressing the role of Travis Head, Uber’s lawyer clarified that the player presents himself with a punishment – “Hyderabadi” – which is not in the form of a slur or negative character. Rather, it appears metaphorically that in the upcoming match Sunrisers will “Royley Challenge” Hyderabad RCB.
The lawyer dismissed the allegation of trademark violation, stating, “The registered trademark of the plaintiff like” Royal Challengers Bangalore ‘has no direct use. The reference to’ Bangalore vs Hyderabad ‘is generic and it is not a violation amount. “