Images for representative purposes© BCCI
The Indian Premier League’s official broadcaster claimed on Thursday that viewership for the first 10 matches of the Indian Premier League reached Rs 35 crore, higher than any previous edition of the tournament, including the season played amid the COVID-19 pandemic . According to BARC data released by Disney Star, the overall viewing time of this event soared to 80.28 billion minutes, an increase of 20% over last year. “We are overwhelmed by the record-breaking attendance of TATA IPL 2024. Disney Star begins Season 17 right where it left off last year, doubling down on fan-centric initiatives aimed at igniting excitement and fandom for the tournament.” Sanjog Gupta, Head of Disney Stars (Sports) said in a press release.
Disney Star is streaming the IPL in 10 languages across 14 sources, with a special feed in Indian Sign Language for deaf, hard-of-hearing and visually impaired fans.
The tournament kicked off on March 22 with a viewership of Rs 16.8 crore for the first match of the season between the Chennai Super Kings and Royal Challengers Bengaluru.
Disney Star said that the viewing time on the day of the premiere also reached 12.76 billion minutes, setting a record for the highest viewing time of any series on the first day. Minutes watched is a summary of the time each viewer spent watching the game.
(This story has not been edited by NDTV staff and is auto-generated from a syndicated feed.)
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