“Indian flavor” Amul makes big inroads into international market in US market

Famous dairy brand Amul enters the United States with the slogan “Taste of India”

Anand, Gujarat:

Amul, the famous dairy brand with the slogan ‘Taste of India’, is going international for the first time and is all set to cater to the American people with its range of fresh products.

“I am pleased to announce that Amul will launch its fresh milk products in the United States. We are pleased to announce that we have entered into a partnership with the Michigan Milk Producers Association, a 108-year-old dairy cooperative in the United States, March The announcement was made at the annual meeting held in Detroit on the 20th,” said Jayen Mehta, managing director of the Gujarat Cooperative Milk Marketing Federation (GCMMF), which operates Amul.

“This is the first time that Amul’s fresh product range will be launched anywhere outside India and in a market like the US, which has a very strong Indian and Asian diaspora,” Mr. Mehta told ANI.

Furthermore, he said Amul hopes to scale up the brand and become the largest dairy company, in line with the vision laid out by Prime Minister Narendra Modi during his recent Golden Jubilee celebrations.

Amul’s entrepreneurial spirit has made it one of the strongest dairy brands in the world.

Addressing a rally during the Golden Jubilee celebrations, the Prime Minister asserted that a sapling planted by farmers in Gujarat 50 years ago has grown into a towering tree.

Amul products are exported to more than 50 countries around the world. It has 18,000 milk cooperative committees, a network of 36,000 farmers, processing over 350 million liters of milk every day.

The growth of India’s dairy industry and the important role played by dairy cooperatives since the inception of Operation Flood form an integral part of the country’s development story as the country is now the largest milk producer.

Indian milk production accounts for approximately 21% of global milk production.

It is worth noting that the situation in the Indian dairy industry was very different in the 1950s and 1960s, as it was a milk-short country and more dependent on imports.

Following the visit of then Prime Minister Lal Bahadur Shastri to Anand district in Gujarat in 1964, the National Dairy Development Board (NDDB) was established in 1965 with the mandate to support The ‘Anand Model’ of dairy cooperatives will be created within the country through the Operation Flood (OF) scheme which will be implemented in a phased manner.

Verghese Kurien is India’s famous “Father of the White Revolution” and the first chairman of the NDDB. Mr. Kurien, along with his team, kicked off the project, which envisaged organizing Anand model cooperatives in milk sheds across the country, where the liquid milk produced and procured by the milk cooperatives would be transported to cities.

(Except for the headline, this story has not been edited by NDTV staff and is published from a syndicated feed.)