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Google Chrome internet browser to get new AI features: What’s new and how things will change for you

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Google Chrome is set to introduce more AI features aimed at simplifying everyday tasks, with three generative AI features already launched and more on the horizon. Adriana Porter Felt, Chrome’s engineering director, shed light on the development process in a recent interview.

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Behind the scenes: development process

According to Porter Felt, the goal is to use AI technology to enhance common actions like tab usage, searching, filling out forms, and reading webpages. According to the report, the Chrome team sought input from various sources at the company to brainstorm ideas on how to make browsing more convenient9to5google,

Also read: Google plans to bring ‘Circle to Search’ feature to desktop with Chrome update – details

practical applications

Currently, AI provides features in Chrome address functions such as tab organization using emoji for easy scanning. For example, the “Organize Similar Tabs” feature categorizes tabs into groups with appropriate emojis, ensuring a user-friendly experience. However, some concerns arose during development, particularly regarding the appropriateness of emoji. To mitigate this, Google collaborated with its Emoji team to specify safe categories like travel and nature for tab grouping.


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Another AI feature, Theme Creator, made adjustments after initial testing. Originally designed to accept open prompts, it now offers dropdown menus for themes, styles, and moods. The purpose of this change is to improve the quality of generated themes while preventing abuse as a normal text-to-image generator.

Also read: Google’s Sundar Pichai unveils his AI roadmap

The development process of these AI-powered features involves fine-tuning the fundamental models to suit specific use cases. This involves teaching the model how to perform tasks such as summarizing articles and gathering context from webpages to provide tailored assistance.


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Chrome focuses on enhancing the user experience and providing useful features. As Porter Felt says, the guiding question for the future of Chrome is, “How can we be as helpful as possible?” With the continuous development and integration of AI technologies, Chrome aims to make browsing more efficient and enjoyable for its users.

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