Lyricist and poet Prasoon Joshi-led McCann Worldgroup India has been named Effie India Agency of the Year, while Mondelez India has been named Effie India Client of the Year at the latest edition of the Effie India Awards. The prestigious Grand Effie was won by independent advertising agency Enormous for Jaquar’s ‘Unimaginable Brand Extension’ campaign.

The Effie Awards are given to agencies and clients that set new standards in effectiveness in marketing and advertising communications. This year, Effie received a record 1,276 entries, the highest in its 23-year history, with participation from 79 agencies.

Prasoon Joshi, Chairman, McCann Worldgroup Asia Pacific and CEO and CCO, McCann Worldgroup India, told Storyboard18, “I am extremely happy and proud for McCann to win Agency of the Year at the Effie India 2023 Awards. Today, in the changing landscape of the world where our industry faces immense challenges in defining the future vision, McCann India is an organization that puts ideas and thinking at the core of our business and is committed to serving our business and customers. Takes it forward.

Prasoon Joshi is also the chairman of the Central Board of Film Certification.

He said the effectiveness comes from this culture of belief in creative excellence driven by strong consumer insights. This is the identity of McCann India supported by McCann Global’s culture of strong creative and strategic leadership. “What is remarkable is the breadth and diverse set of businesses, we have won awards for Ujjivan Small Finance Bank, Nestle India, Mastercard, Reckitt, Dabur, Hero and others as mentioned.”

“Efes stands as a testament to the power of impactful storytelling and strategic ingenuity in our industry,” said Rana Barua, president of The Advertising Club and head of Havas Group in India.