Boat has announced it has launched an investigation into claims related to a potential data breach that resulted in millions of customers’ personally identifiable information (PII) being exposed online. According to a recent report, the exposed data included details of more than 7.5 million customers, and the files were posted for sale on hacking forums by a previously unknown hacker. The Indian electronics brand is one of the most popular names in the wearables market, selling fitness trackers and audio products in the country.

Forbes India Latest report A hacker who goes by the username ShopifyGUY recently posted a data breach that contained 7.5 million entries and approximately 2GB of customer data. The data, posted to a hacking forum, included customers’ PII, including names, phone numbers, addresses, email IDs and customer IDs, and the publication said it verified the authenticity of the data with recent Boat customers.

Hackers posted the allegedly leaked data to a hacker forum on April 5

According to the report, the data can be obtained for just 8 points, which is 2 Euros (approximately Rs. 180), making it easy for unscrupulous users to obtain the data. Therefore, depending on the PII exposed in a data breach, customers whose information was compromised may be the target of phishing attempts or scams.

The wearable device maker responded to the data breach accusations on Monday, saying it has launched an investigation into the company’s alleged data breach. “Boat is aware of recent allegations of potential data breaches involving customer information. We take these claims seriously and immediately launched a full investigation. At Boat, protecting customer data is our top priority,” the company said in a prepared statement expressed in.

Independent security researcher Rajshekhar Rajaharia told Gadgets: “Companies should start hiring cybersecurity personnel. Currently, thousands of companies keep databases of millions of people in their servers without conducting any security audits. Responsibilities should be identified and Impose fines on such companies.” 360.

Boat (Imagine Marketing) continues to hold the largest market share in the wearables segment in India. February, IDC’s wearable device tracker indicated The company has a market share of 26% in 2023 (down from 29.3% in 2022) and a market share of 19.2% in the fourth quarter of 2023 (down from 23.9% in the fourth quarter of 2022).

The company’s closest competitors, Fire-Boltt and Noise (Nexxbase), currently hold the third and second spots respectively in terms of overall market share, and the gap appears to be closing – they are already the top two, according to IDC Smartwatch companies in terms of market share in 2023 and Q4 2023.

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